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Da Vinci Learning, a hurdle away from launching

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MUMBAI: It was in October last year that the news of one more edutainment channel – Da Vinci Learning – hitting the Indian shores broke.

 

Since then, it has been a long wait for the channel which is still waiting for its license.

 

With two other ‘edutainment’ channels – Zee Q and Discovery Kids – already on air, the channel didn’t let the wait period go futile. This one year it has primarily focused on the channel’s pre-marketing activities. One of the first activities was the channel’s partnership with DTH operator Airtel DTH and MSOs Digicable and Siticable to give viewers an opportunity to sample its content portfolio.

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“Recently, we initiated an activity, basically in print, where our content was inserted in activity papers printed by ‘Primary Plus’, which has tie ups with 2000 schools across India. The objective has been to reach out to our core TG through all mediums possible and showcase the wonderful world of Da Vinci Learning to them,” says the channel’s country manager Mohit Anand.

 

The channel is hoping to get the license by the end of August, though it is still hesitant as it all depends on the new government. “If we are able to secure our license in August then we are confident that we will be able to launch our 24 X 7 channel by early October,” optimistically says Anand.

 

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Last year, when the launch announcement of the German media company Da Vinci Media GmbH launching a channel in India was made, it was in the initial stage of completing all the legal and other statutory compliance. 

 

It has crossed two of the three stages of government approvals. “We have successfully received Foreign Investment Promotion Board (FIPB) approval (which was stage one) and subsequently established out wholly-owned subsidiary (second stage) and brought in the requisite funds as per the FIPB approval into the country. Post this we have applied to the Information & Broadcasting Ministry, Government of India, for a broadcast license,” elaborates Anand.

 

The edutainment channel, targeted at kids in the 6-12 years age group, will offer knowledge-based programmes in an engaging manner. Currently, the focus is on the top 12 metros and will be available on digital platforms only across leading DTH players as well as MSOs.

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The channel will be in English, however, it is also evaluating other languages in India so that it can have a certain number of shows in vernacular languages to relate to a variety of its TG.

 

To keep the buzz alive, it organised its first pre-launch event in the national capital on 12 July, where it aimed to familiarise the viewers to the world of learning through innovative live experiments, fun pool games and interactive quiz activities for kids as well as parents. Similar activities will be held in Mumbai and Bangalore, soon.

 

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It has partnered with Fourth Dimension which will handle the complete ad sales for it including the entire gamut of operations as far as ad sales is concerned right from conceptualisation to execution. For creative duties, it will be done in-house as the company follows it globally. Talks are still on to finalise on the media agency.

 

“Apart from that, almost all the activities that we do across other markets will be replicated here in India as well,” informs Anand.

 

Launched world-wide on 15 September 2007 by its parent media company Da Vinci Media GmbH – the edutainment channel – is aired across 29 territories in 15 different languages.

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Kids

Om Nom bites into India as Warner Bros. Discovery picks up the series

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MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.

Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.

As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.

“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase. 

Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.

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The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.

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Kids

Colour outside the lines Chhota Bheem sketches a new play with Faber Castell

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MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.

The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.

In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.

Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.

From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.

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The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.

Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.

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Kids

Sony tightens grip on Peanuts with $457 million stake buy

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JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.

Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.

The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.

Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.

President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.

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President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.

Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.

Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.

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