MUMBAI: Popcorn, plush seats, and a sixer on the big screen PVR Inox is giving cricket a cinematic twist. The country’s largest multiplex chain has teamed up with ITW Universe and the Asian Cricket Council (ACC) to beam the Asia Cup 2025 India fixtures live across more than 200 cinema screens nationwide.
The first blockbuster is, of course, the India–Pakistan clash on 14 September 2025, followed by India vs Oman on 19 September, the Super Four matches from 20–26 September, and the grand finale on 28 September. Tickets for the screenings go live on 11 September, with fans promised an atmosphere as electrifying as a stadium, only with better acoustics.
“We are thrilled to bring cricket’s biggest rivalry to the silver screen,” said PVR Inox lead specialist for innovation, film marketing & digital programming Aamer Bijli. “Cricket in India is more than a sport, it’s an emotion. By showcasing these highly anticipated matches on the big screen, we aim to create a community viewing experience like no other.”
For ITW Universe, the collaboration is about turning fandom into a shared spectacle. “The Asia Cup is the pinnacle of Asian cricketing rivalry. Watching it in cinemas is larger than life and deeply immersive,” noted ITW Universe co-founder Bhairav Shanth crediting the ACC for awarding public screening rights.
The ACC too sees this as a leap in accessibility. “Bringing live matches into nationwide cinemas reflects our commitment to making cricket more inclusive,” said ACC GM for finance and ops Thusith Perera.
This move is part of PVR Inox’s alternate content strategy, which has already seen screenings of live concerts, cultural events, and gaming tournaments. With cricket now joining the line-up, the multiplex chain is firmly positioning cinemas as community hubs, not just movie halls.
So whether you’re after cover drives or cover songs in between overs, PVR Inox is betting that this season, the Asia Cup will be as much about the big screen as the big game.
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