News Broadcasting
Creating content for ‘FullyFaltoo’ is creatively liberating: Anshul Ailawadi
Mumbai: Viacom18’s youth, music and English entertainment (YME) cluster which operates the channels MTV, MTV Beats, Comedy Central, Colors Infinity and Vh1, has added two more brands to its roster including short video destination and NFT marketplace ‘FullyFaltoo’ and its music division ‘KaanPhod.’
The cluster garnered 9.8 billion impressions across its TV and social media platforms and its sports content clocked a watch time of 80 million viewing minutes in 2021. The 2021-22 season of La Liga garnered a cumulative reach of 14 million which is more than the reach of UEFA Champions League. NBA, broadcast on MTV and Vh1, saw almost 50 per cent of its audiences coming from rural markets. Viacom18 is planning to launch a full-fledged sports channel that brings to question whether sports content will remain on MTV.
The YME network is bringing a fresh season of “MTV Roadies” this time held in South Africa and the second season of its music reality show “MTV Hustle.” Comedy Central has added seven new English shows that have never been viewed in India to its programming. The cluster also announced the launch of a new IP called “The Inventor’s Challenge” on the English entertainment channel Colors Infinity. The production of the show is underway.
Spearheading the expansion of the cluster brands on digital and its fresh content slate is Viacom18 head – YME cluster Anshul Ailawadi. He spoke to IndianTelevision.com on his outlook on sports, English entertainment, NFT, and entering the music IP business.
On relaunching the FullyFaltoo brand
FullyFaltoo is one of our very own brands that we’re reviving. The thing about MTV is that people are used to seeing a certain kind of content and perspective on MTV. We may or may not always do that with FullyFaltoo. It is creatively liberating to have a different platform. You have some recall but not too much baggage. The team can push the envelope in a way that they might not have necessarily been able to do for MTV. That’s because you’re creating on a clean slate.
For young people, narratives can vary and you can tell a story in 30 seconds, three minutes, or eight minutes. Fully Faltoo is our attempt at that. It is basically digital-only fun content. The content will be available across all video platforms whether it is YouTube, Facebook, or our own OTT Voot and Jio. We have over a dozen shows in the pipeline and in the coming months, you’ll see us drop at least three to four episodes per week on FullyFaltoo.
The team behind FullyFaltoo is a mix of people who’ve been working for the cluster for some time now and some new folks who’ve joined. We have a programming team for channels, a creative team that works on promos and short-form etc, and a content team. These teams are working together to create the output.
On the learnings from FullyFaltooNFT drop
Our first drop with 3000+ pieces was sold out in 36 hours. The onboarding process was fairly simple. Our partner GuardianLink built the entire tech stack and managed the payments. We only allowed settlement in fiat currencies and didn’t accept crypto otherwise the pricing would have been very different.
No one has seen how the NFT space will grow so I wouldn’t dismiss its revenue potential. I think that can change very quickly. If I told you ten years ago that someone would make a living out of creating videos, you’d be sceptical.
From a brand engagement perspective, we can do something special only for those fans who own our NFTs. An experience that money can’t buy. That would add value to our own properties whether it is “Roadies” or “Splitsvilla.”
We’re planning our next drop-in for three to four months only because there’s so much for us to learn as well. The learnings from the first drop were interesting. It will help us innovate further. The timeline for the next drop can change by the way.
On launching music division KaanPhod
The brief to the team is any music that you think should be heard. There are no limitations in terms of genre. The first season of “Open Mic” will feature ten artists, ten music videos and 25 songs. It’s an interesting mix of Bollywood-style music, folk music, hip-hop etc.
We’re tying up with certain partners to monetise the IP who will aid our conversations with streaming platforms. The IPs will also be monetised on social platforms such as YouTube and Facebook as well as our TV channels. We keep getting brands on MTV Beats but with our original IP we’ll try getting a brand to sponsor the music video opening up another avenue for monetisation.
On the insight driving youth, music and English entertainment cluster
We conducted a lot of research post-pandemic which showed that people are looking forward to escaping into a new reality. This insight might mean different things to different people; however, our interpretation was that people wanted to experience a better version of the world that they currently reside in. Going forward, the revamp of our shows such as “Roadies,” “MTV Hustle” and the positioning of our brand will be aligned with this insight so that the viewers’ escapist tendencies are satisfied.
On reinvigorating the English entertainment genre
The NTO impacted the distribution landscape for the English entertainment genre. In India, there is an opportunity for people who want to consume English content on TV. It is a medium that has very different friction because you have the opportunity to curate content. That’s a huge need gap and I think brands like Colors Infinity and Comedy Central are helping drive the curation story. I do think there should be more original English content on TV. The combination of Indian English content on OTT platforms and on English channels is a very robust conversation.
On creating original shows for English entertainment
In the past, we’ve done shows like “The Stage” and “Bffs” with Vogue, but “The Inventor Challenge” is a unique initiative in the English entertainment space. We have just launched the call for entries and the production of the show is underway so I can’t share more about that right now. It has been a really steep learning curve for us and a lot depends on the kind of inventors we are able to get on board. The team is working day and night to ensure the show is a success.
“The Inventor’s Challenge” is based on an international IP called “Everyday Edisons” that we’re adapting for Indian audiences. It is a little bit different. The show is about the journey of a young inventor who conceptualises an idea and takes it to prototype.
On whether sports content will find a permanent home at MTV
In some form, sports and sports-related content will be available on MTV. Though, we have to be careful about one thing. For us, properties that we picked up on MTV were strategically scheduled for the morning or late evening because our free commercial time (FCT) is very critical for us. MTV is not becoming a sports-only channel since our network will also launch a dedicated sports offering.
It is interesting that 50 per cent of audiences for the NBA came from rural markets giving it a chance to be sampled by so many more homes. Emerging sports may be interesting to audiences in tiers 2, 3 provided that you do two things. One is making them less intimidating and the second is localising the language format. That means creating clarity on what the sport is, its rules, and sparking general interest. The second thing that we did was telecast NBA on MTV in Hindi which is something that nobody else has done.
This period will be an inflection point for non-cricket sports across the length and breadth of India. It’s already happening and you’ll see that kids’ interest in sports like football is growing at a much faster clip than maybe even cricket. When you look at conventional ratings, you’ll see that in terms of absolute ratings there is a difference between cricket and emerging sports but in terms of growth, the latter is growing much faster.
News Broadcasting
Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace
KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.
Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.
The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.
“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.
Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.
Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.
The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.
India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.
On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.
The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.
In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.
The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.
Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.
Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.
News Broadcasting
Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh
NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.
The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.
Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.
According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.
The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.
In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.
With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
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