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Content, customer service all important: Guthrie

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MUMBAI: The customer continues to be king.

Star TV CEO Michelle Guthrie put the viewer-consumer firmly on top of the agenda during her maiden speech at a public forum in India after her elevation to the post.

Quality of content is just as important as the last mile customer service at the distribution end, Guthrie pointed out, if the consumer has to be wooed for the long term. China, which has recently realised the importance of quality programming has thrown open its doors to foreign programme producers to feed the liberalised television sector, she noted.

While recounting the new revenue stream of wireless services like SMS that have fetched in handsome revenues for Star in China, Guthrie hinted that such services could also be made available at a later date in India Addressing the session on the experience of pay TV markets in the Asia Pacific in the last decade, Guthrie said that unlike India, cable networks are very well equipped in terms of technology, better in some cases, than those in the UK and US. “To sell TV seriously, you have to entertain viewers month after month… and to have a continuing relationship with customers, you have to understand that customer service (at the cable operator end) is important,” she noted.

Guthrie’s stress on international production values in programming, as also her emphasis on localisation, should hold true in India too. She pointed out the ratings success of the dubbed Jackie Chan movies on Star Gold, which she happily noted, had fetched better TRPs than original Hindi movies.

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Price Waterhouse Coopers entertainment and media practice Asia Pacific leader Marcel Fenez, in his address, stressed on the need for education about the pay TV scenario at various levels. The consumer, the advertiser as well as the regulator as well as the enforcement agencies first need to be updated with the issues and a dialogue initiated if a pay TV market has to develop fully, he said.

Time Warner’s Hugh Stevens said there was a need to address different markets differently, even though some of the issues confronting these markets could be the same. The following session on addressability – where do we go from here, saw friends, foes, cousins and brothers putting forth their diverse points of view on the issue, with particular emphasis on the giant on the horizon – broadband.

While Reliance Infocomm president Prakash Bajpai enumerated his company’s plans for venturing into broadband in the country (2,00,000 homes to be fiberised in the next few weeks), SET-Discovery alliance president Shantonu Aditya recommended setting up of effective dispute settlement mechanisms and encouraged the setting up of other modes of delivery, including broadband. Broadband 
would succeed, he noted, if it can offer ‘ more for less’ if the set top boxes are heavily subsidised and if it is able to provide interactive and specialised content.

It was upto HTMT’s Ashok Mansukhani, representative of the MSO sector, to rue the premature death of conditional access and the massive investments in set top boxes that have gone to waste “waiting for a particular company to be ready with its broadband plans…”, he said. Cable can compete with broadband, he maintained, using special niche content, pay per view and other options, he maintained.

NDS UK vice president Derek Nottingham, in his speech, dwelt on the major platforms like BSkyB, DirecTV, Echostar and Foxtel, all of which depend on CAS, which ensures protection of content and revenue and allows for free market 
conditions.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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