News Broadcasting
Compelling content the key for mobile TV adoption
MUMBAI: Mobile TV will succeed if the content on offer is compelling. Also one or two channels will not suffice. An operator should give around 20 channels. It should also be easy for the consumer to switch from one channel to another.
This was the message delivered by Qualcomm president India and SAARC Kanwalinder Singh. As an example, he noted that if certain geography requires about 30,000-40,000 base station for wireless coverage, the same region can be served by about 400 MediaFLO towers to deliver mobile TV service.
If the bandwidth is not enough then the picture is jerky and consumers will be put off. The key to successful mobile television is to do interactivity with the broadcast. MediaFLO is an end to end system that allows this. Mobile television is one to one interaction unlike television which is one to many.
Qualcomm bought spectrum in the US and is now in a deal with Verizon to launch a mobile TV service next year in the US. He noted that MediaFLO has a Conditional Access System which allows only those phones who have paid for the content to access it. When desired, the operator can still have free to air content.
The basic challenge is to have the maximum number of channels possible with relatively limited spectrum. Power consumption by the mobile phone should also be low.
Mobile television also offers unique commerce opportunities. For instance secondary generation opportunities exist when a music video is playing. One can offer a ringtone, the music album of that artist to the user to buy on the spot. He added that Qualcomm is keen on doing a trial project with mobile operators in India.
Another session looked at the business of retail and home entertainment. Sony Pictures Home Entertainment country manager N. Muthuram noted that there is a 60 per cent DVD penetration in TV homes in India. The DVD has features like subtitles, language options which has energised the market.
“It is a catalogue driven business. Classic titles like Sholaty perform well contrary to perception in some quarters that one the new titles sell. In the US home videos earn thrice as much as theatrical releases. In fact Sony Pictures has a deal with Steven Seagal and Wesley snipes for direct to video films. It is also a positive sign that window of release for videos is falling.”
He noted the importance of retail in the home video market in the US. Walmart contributes 50 per cent to the home video business. He noted that increasingly companies across the globe tie up for home video releases. An example is in Mexico. There Act II Popcorn did a deal for the home video release of Spiderman.
The aim was to once again generate excitement for Spiderman when the sequel was being released theatrically. Act II found relevance with the product and 42,000 units were sold. In Italy a pizza company has an association with DVD releases. Basically a DVD comes with a pizza. They also do a DVD choice of the month initiative. The message is that the consumer can enjoy the pizza while watching a film. This gives the home entertainment firm an avenue that would have exited earlier. The retail firm meanwhile gets an extra hook for its product.
In Germany a tie up was done for Terminator 3 between Sony, Sony Electronics and Hatari which had developed a game based on the game. The good thing was that it was a combined promotional effort. There was TVC pushing all the three firms. When consumers bought a product there would be leaflet inside telling them about the other two products. In India the key challenge is to educate brand marketers about the possibilities in this arena.
Saregama VP and head – films Sweta Agnihotri gave more examples of how synergies work between DVDs and brands. Motrorola for instance made a phone on Spongebob. Samsung had done a tie up for the Matrix which was all about having information. Kelloggs regularly does stuff with Disney. Mitsubishi did a promotion for 2 Fast 2 Furious where they had kits distributed in their dealership outlets. All this allows a brand to be associated with famous stars for a relatively less cost. In India Saregama had done a Barbie called Hope has Wings for a brand. The song played on music channels. There was also a tie up with micro processor solution firm AMD for the DVD release of Madagascar.
News Broadcasting
Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace
KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.
Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.
The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.
“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.
Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.
Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.
The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.
India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.
On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.
The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.
In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.
The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.
Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.
Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.
News Broadcasting
Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh
NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.
The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.
Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.
According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.
The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.
In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.
With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
-
News Broadcasting1 week agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
iWorld2 weeks agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
Hollywood6 days agoThe man who dubbed Harry Potter for the world is stunned by Mumbai traffic
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
News Headline2 months agoGame on again as 2025 powers up a record year and sets the stage for 2030


