GECs
Comedy power to buttress Zee’s 8 pm
MUMBAI: Zee seems all set to tickle that funny bone. The next big launch to buttress the line-up is Sanjay Chhel Telefilms Pvt Ltd’s Hum Sab Baraati, which will launch on 4 April 2004.
Zee’s latest sitcom, airing Sunday-Wednesday at 8 pm, is a light and frothy sitcom with ‘a touch of a soap opera’ revolving around a family of wedding planners.
A quirky look at marriages in India- complete with the sangeet- mehndi- shaadi- bidaai (wedding specials-wedding-farewell) routines, never-ending dahej (dowry) problems- Sanjay Chhel’s maiden television venture has its heart in right place.
Launched at a media meet in Juhu Hotel organised by the production house, the event started unsually late, but the opulence had to be seen. The host Chhel had hired a music band, palmists, mehendiwalli, flower sellers, all that and more in addition to the overflowing bar.
Speaking about the venture Chhel said, “Every story will be split into either two or four episodes. It’s a feel good comedy with integrally woven songs and dances.” In addition to the dialogues, Chhel has also penned songs for the show.
What did strike the eye at the event was actor Delnaz Paul’s optimism. She said that Hum Sab Baraati Hai would be as big as her last release, Karan Johar’s blockbuster Kal Ho Na Ho!
Starring Dinyar Contractor, Tiku Talsania, Bhavna Balsaver, Dilip Joshi, Sulbha Arya and Raju Kher, besides Paul, in main roles, the show has been commissioned by Zee for a year.
In a release issued by Zee, Zee Telefilms president Sunil Khanna was quoted saying, “Hum Sab Baraati has all the ingredients of being a successful comedy show. Keeping in mind the multi-combination of the audiences we cater to, we plan to very carefully built and expertise on multi-genre programming. Hum Sab Baraati is filled with spicy characters, which are interconnected with each other, and they create lot of possibilities for a hilarious comedy to tickles the ribs to no end. Join us with the Baraati parivar and keep smiling always.
However, quite a few goof-up were noticed in the dialogues. Something that is definitely not expected from veteran television script-writer Chhel.
According to Chhel, the road to its telecast has been easy. “I spoke to other channels as well about this show, but somehow thought that Zee TV was the least interfering of all.”
Present at the meet was also BAG Films films division head Mejoo Khan and actor Rajiv Paul escorting his wife Delnaz. In addition to Hum Sab Baarati, Zee will also be premiering next edition of 64 Panne on the same day at 8:00 pmLavanya , starring Shilpa Saklani, Rohit Bakshi and Gaurav Chopra is journey of a young adolescent girl to a matured woman completely in control of a situation.
Speaking about Lavanya Khanna said, “Lavanya is another feather to our popular slot, 64 Panne, the prime time band which has offered captivating heart tugging stories like Dil NA Jaane Kyun, Mansha and Aandhi, which has captured tremendous response from viewers. Lavanya portrays a riveting saga of the protagonist caught between a non-committed love and fulfilling the wishes of her parents. Lavanya also exhibits the thinking of an independent woman from the new generation who is looking forward to her Mr. Right, who will get into terms with the new paradigm.”
The show is jointly produced by Rajiv Mehta’s Dream Team Software and Moving Pictures Company.
Lets see if April launches bring any luck to Zee’s flagship Hindi entertainment channel.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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