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Colors’ new prime-time Bhaag Bakool & Savitri Devi shows from 5pm

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MUMBAI: Narrating stories that evoke a multitude of emotions, India’s leading Hindi General Entertainment Channel, Colors, is extending its programming to an early evening band starting 5pm onwards. Offering viewers diverse entertainment, the channel will be adding two new genres to its mix – Bhaag Bakool Bhaag and Savitri Devi College and Hospital.

While Bhaag Bakool Bhaag, produced by Edit II Productions, will be a light-hearted sitcom highlighting the various dilemmas faced by the lead protagonist, Bakool after getting married to two women, Savitri Devi College and Hospital, produced by Rashmi Sharma Telefilms Ltd, tells the story of a young medical intern, Saachi Mishra who strives to fulfil her mother’s dreams while unwittingly furthering her hidden motives. The extended entertainment extravaganza begins on 15 May, 2017 with Bhaag Bakool Bhaag to air every Monday to Friday at 5:30 PM and Savitri Devi College and Hospital to air as an hour-long show every Monday to Friday at 6:00 PM. Thapki Pyaar Ki will move to the 5PM time band.

Commenting on the launch of the two shows, Manisha Sharma, Programming Head – Colors said, “Bhag Bakool Bhag and Savitri Devi College and Hospital are the two new shows which will continue to increase the width of variety entertainment for the viewers on Colors. Bakool is an out an out comedy and we all need a dash of comedy in our lives apart from serious soaps. Savitri Devi… is a drama set against the backdrop of a hospital and is aspirational in nature. Both concepts are new if one looks at the offerings across the Hindi entertainment space currently and form a nice new mix in our current bouquet of shows. We really hope that the viewers enjoy the etched out characters and storyline.”

Bhaag Bakool Bhaag is a slice of life sitcom highlighting the plight of a Gujarati man, Bakool Vasavda (Jay Soni) who is torn between his two wives Jigna (Shruti Rawat) and Sheena (Hiba Nawab). Adding more hilarity to Bakool’s over-complicated life of keeping both his wives separate and happy, are his overdramatic mother Kokilaben (Purvi Vyas) and his best friend-cum-confidant Harishankar Upadhyay aka Harry (Hardik Sangani). Both wives have drastically different personalities, with Jigna being more traditional while Tina has a modern outlook towards life. It is this disparity which often puts Bakool in catch-22 situations that make for many laughter-inducing moments, promising to make Bhaag Bakool Bhaag a complete family entertainer.

Commenting on the show, producer Sanjay Kohli from Edit II Productions said, “Over the past two decades, we at Edit II have built our expertise in creating endearing award-winning comic content; Bhaag Bakool Bhaag explores this genre further by delving into the dilemmas of a simple man who, by the twist of fate, finds himself married to two contrasting women. Making viewers laugh is quite a difficult task, making the entire production process for Bhaag Bakool Bhaag a tough proposition. This is our first association with Colors and the support we have received from the channel gives us confidence that we have a winner on our hands.”

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Savitri Devi College and Hospital traces the journey of a young medical intern Saachi Mishra (Swardha Thigale) who aims to fulfil her mother Jaya’s (Shilpa Shirodkar) dream of becoming a doctor. As she forays into medicine, Saachi will encounter various people who will add complications to her life, the toughest being Dr. Anand Malhotra (Mohan Kapur), the hospital’s head and a leading cardiac surgeon. As the story unfolds, every character’s hidden motives will come to the fore, stringing their lives together in many unexplainable ways. Along with Mohan Kapur, Shilpa Shirodkar and Swardha Thigale, Savitri Devi College and Hospital will feature an ensemble cast including actors Neha Bagga (Pragya, fellow intern), Varun Kapoor (Veer, fellow intern), Vikram Sakhalkar (Saachi’s mentor Dr. Kabir), Jignesh Joshi (Dr. Malhotra’s brother Dr. Bharat), Kishwer Merchant (Aunt), and many more.

Speaking about the show, producer Rashmi Sharma from Rashmi Sharma Telefilms Ltd said, “Savitri Devi College and Hospital is our attempt at narrating a different kind of story which speaks not only of interpersonal relationships but also the many motives that drive human beings on a whole. Given that it’s an hour-long show, we are shooting it on a very large scale to ensure that the authenticity of its backdrop is maintained at all times. Savitri Devi College and Hospital also marks our fourth venture with Colors following grand successes like Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii and Swaragini. We hope to keep the trend going and deliver another blockbuster!”

To promote both, Bhaag Bakool Bhaag and Savitri Devi College and Hospital, Colors has devised an extensive 360-degree integrated marketing campaign incorporating different mediums and touchpoints. The channel will also be promoting both shows across digital and social media platforms to generate positive conversations amongst the target audience.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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