MUMBAI: Colors Kannada has turned ten – and it’s celebrating not with cake, but with culture. The channel has just rolled out a bold new visual identity that’s dripping with Karnataka’s rich heritage, from mythical birds to temple elephants and theatrical epics.
Commenting on the rebranding, a JioStar spokesperson said, “Colors Kannada has always belonged to the people of Karnataka and our new identity is an ode to that bond. As we step into a new decade, this reimagining reflects our pride in where we come from and our promise to stay rooted even as we evolve. It honours our shared cultural legacy and embraces the creative energy of the present.”
The revamp fuses tradition with a touch of 2025 swagger. Think vibrant colours, reimagined motifs, and on-air packaging that nods to the state’s soul while keeping things crisp and contemporary.
At the heart of this identity refresh are three powerful cultural totems:
● Gandabherunda, the legendary two-headed bird of the Mysore royal crest, stands tall for strength, vision, and legacy.
● The Elephant, echoing the pomp of Dasara’s Jumbo Savari and the stone sentinels of Hoysala temples, brings wisdom and grandeur.
● And Yakshagana, Karnataka’s own operatic powerhouse, injects the drama, rhythm, and colour of round-the-clock storytelling.
This isn’t just surface shine. Every frame and flourish in the new design speaks to the pulse of Karnataka — its myths, memory, and modern pride. It’s a love letter to the viewers who’ve stayed glued to its serials, shows, and spectacles for a decade.
For Colors Kannada, this isn’t just a rebrand — it’s a rebirth. One that doesn’t just look good on screen but feels right at home in the hearts of Kannadigas.
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