English Entertainment
Colors Infinity’s formula for success
MUMBAI: There’s infinite merriment at Viacom18 as executives at the network celebrate its English general entertainment channel Colors Infinity’s first birthday. And they have a century of reasons to rejoice: beginning with eight advertisers the channel today boasts 100-plus brands that are using it to connect with consumers through their TVCs. Its ad growth rate has been a scorching 30 per cent, and this has enabled it to improve the effective rate it offers to advertisers.
Now the channel headed by Ferzad Palia is stepping into its second year with more might behind local productions with a determination to continue the good work and offer advertising partners even more co-branding opportunities.
“Advertisers have been happy to pay us a premium. They don’t buy us on basis of the ratings but for various other reasons. They have realised it’s not only about viewership but also about the audiences in India. The core audiences’ consuming this do not want people meters in their homes. With 250 million people comfortable with the English language, the measurement remains as a challenge,” says Palia.
This year, the team plans to increase its focus on local English content as well as bring in newer seasons of the channel’s popular shows. Amongst the properties that are going to continue to get a leg up include: Infinity-On-Demand and instant premieres. “Most people do about four to five instant premieres but we have done upward of 50 premieres,” says Palia.
He adds: “Local production is our focus going ahead. It is not about number of hours of production. Currently we are cracking various concepts and will develop them well. Our show, The Stage is 25-30 hours of programming but it has a strong recall value. We are focusing not on quantity but quality. We came in quite late in the genre so disruption and differentiated content was the need of the hour. The brands can be integrated and incorporated heavily in local productions.”
Reaching out to a 200 million audience, the channel has managed to capture 60 per cent viewership from the aspirational, neo-urban consumers in the country. On the whole its English channel cluster (VH1, Comedy Central and Colors Infinity) holds a rather dominating 53 per cent market share of its genre, claims the company. And it has tapped into even smaller towns and markets nationally.
According to a recent report, Colors Infinity has a major stake in the Chennai region with 51 per cent reach whereas Star World’s figure is at 48 per cent. AXN, Comedy Central, Zee Café, FX have a reach of 36 per cent, 33 per cent, 29 and 19 per cent respectively. It also is in the top five channel list when it comes to metros like Mumbai, Delhi, Bangalore, Kolkata and non-metros. Clearly, the channel has been distributed well by its partner Indiacast.
“We had insights that suggested the consumers wanted to watch content at their comfort level or else they illegally downloaded it. So we further leveraged binge watching on our channel by showcasing 3 back-to-back episodes of globally acclaimed shows such as Arrow, Fargo, The Big C, The Last Ship, Chasing Life,” explains Palia. The channel also initiated live binging of all-new seasons of Mad Dogs and Orange is The New Black, at the same time as its US telecast.
“It was a victory for us,” he exclaims.
It plans to further amplify the Colors Infinity’s international offering with launches of new shows such as Nashville, and Law and Order; as well as new seasons and instant premieres of Arrow, Legends of Tomorrow, The Flash, iZombie and Shades of Blue. The viewers’ favorite reality shows: So You Think You Can Dance and My Kitchen Rules are also slated to return with the latest season.
So, how has the channel benefitted the network? Palia is of the opinion that “Our network has spread out well into the regional space and has expanded well in youth and kids. One of the areas where there was a need gap was the English entertainment space. We have seen tremendous expansion in this genre from the past three to four years. Now, we are in a position to derive 50 per cent share from our English cluster.”
Palia points out with pride to the fact that in October 2015, the channel, under his leadership pioneered India’s first-ever home-grown English language music TV show – The Stage. Season 2 of The Stage will hit TV screens in September.
Then it roped in Grey Goose to partner it for the show Born Stylish – a celeb chat show. It showcased Bollywood style icons such as Akshay Kumar, Sonakshi Sinha, and Anil Kapoor, as well as international fashion pioneers like Jean Paul Gaultier, Anna Zegna, Massimiliano Giornetti of Salvatore Ferragamo and many more, who interacted with host Pria Kataria Puri and spilled the beans on the evolution of their style quotient.
A media planner points out that she would like to see Colors Infinity step up the game and introduce more daring and engaging domestically produced shows – which would appeal to English speaking audiences in the metros and second rung towns.
“Doing one or two shows and shouting about making them work is laudable and appreciation worthy,” says she. “But Palia and team should realize they are operating in the English language which has myriad opportunities for anyone. Yes viewers are very demanding; they would like the same quality in the domestic series like they see in the international ones. And this is where the opportunities lie; experimentation with domestic scripted and unscripted formats in the English language. I’d like to see more full flowing action from the folks at Colors Infinity rather than these solitary strokes. I’d like the team to believe in the genre it says it leads.”
Be that as it may, that advice can be kept aside for another day. Right now it’s time to bring out the bubbly for team Colors Infinity.
English Entertainment
The end of Freeview? Britain debates switching off aerial tv by 2034
UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.
For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.
Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.
But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.
“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”
Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.
Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.
Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.
The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.
Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.
Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.
“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.
The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.
The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.
Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.
This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.
Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.
Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.
That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.
“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”
Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.
English Entertainment
Christian Vesper steps down as Fremantle’s global film and drama CEO
LONDON: Christian Vesper is leaving Fremantle after ten years as ceo, global film and drama, ending a tenure that turned the company into an internationally recognised centre of excellence for drama and film. Since joining in 2016, Vesper expanded Fremantle’s scripted footprint, overseeing or exec producing over 80 films and series in the last five years, with the 100th slated for release in 2026.
Vesper shepherded hits including Bugonia, Pillion, Queer, Maria, The Chronology of Water, Picnic at Hanging Rock, The Luminaries, On Becoming a Guinea Fowl, and the upcoming Rachel Weisz starrer Séance on a Wet Afternoon. Festival favourites and critical darlings under his watch include Without Blood (Angelina Jolie, Salma Hayek), M. Son of the Century (Joe Wright, Luca Marinelli), Faithless (Tomas Alfredson, Frida Gustavsson), Cannes winner My Father’s Shadow, and The Listeners (Janicza Bravo, Rebecca Hall). He also set up the Fox revival of Baywatch.
Vesper forged a formidable slate of first-look and creative collaborations with global talent, including Emma Stone and Dave McCary’s Fruit Tree Production; Kristen Stewart, Dylan Meyer and Maggie McLean’s Nevermind Pictures; Pablo and Juan de Dios Larraín’s Fabula; Rachel Weisz and Polly Stokes’ Astral Projection; Edward Berger’s Nine Hours; Johan Renck and Michael Parets’ Sinestra Films; Sarah Condon’s Fair Harbour; and Richard Yee and Krishnendu Majumdar’s Me+You Productions.
Based in London, Vesper reported to Andrea Scrosati, group coo and ceo continental Europe, who will now oversee the film and drama division on an interim basis alongside the wider leadership team.
Scrosati said: “Christian’s vision has built the credibility of our drama and film slate. With him at the helm, we delivered consistent success and critical acclaim. We appreciate that he now wishes to focus on new horizons, and we all wish him well.”
Vesper said: “After 10 years, the time is right to step down. Fremantle has been a huge part of my life. I’m proud of what we’ve achieved — the 100th film this year underlines the progress made. We’ve built a dedicated, talented team, and I know they will take our film and drama business to even greater heights. Now is the perfect moment for my next adventure.”
Before Fremantle, Vesper spent 14 years at Sundance TV overseeing scripted projects and co-productions including Rectify, The Honorable Woman, The Last Panthers, Top of the Lake and Deutschland 83. He also held roles at HBO, iFilm, October Films and USA Films.
From festival acclaim to awards galore — four academy awards, two golden globes, five baftas, eight cannes winners, seven venice winners including the golden lion — Vesper leaves Fremantle’s film and drama operations in a position of strength, a legacy of ambition, vision and global impact, and a company poised for even bigger hits.
English Entertainment
Paramount extends deadline on Warner Bros. hostile bid
NEW YORK: Paramount Skydance has gone on the offensive against Warner Bros Discovery, calling its amended merger with Netflix an admission of weakness and still a bad deal.
In a sharply worded filing late on January 22, Paramount said the revised Netflix agreement “falls well short” of its own $30-per-share all-cash offer and urged WBD shareholders to vote it down at a forthcoming special meeting. The company has also extended its tender offer to February 20, buying time as it presses for regulatory clearance.
At the heart of the attack is money and certainty. Under the Netflix transaction, WBD shareholders would receive $27.75 a share in cash, assuming the group can offload $17bn of debt on to the spun-out Discovery Global business. If that assumption fails, the payout shrinks, dollar for dollar.
Paramount argues it almost certainly will fail. Based on leverage levels at Versant Media, a close peer, Discovery Global could sustain only about $5.1bn of net debt. That would push roughly $11.9bn back on to WBD’s studios and streaming arm, cutting the implied cash consideration from Netflix to about $23.20 a share.
WBD’s own advisers appear to share the scepticism. Discounted cash-flow analyses valued Discovery Global’s equity as low as $0.72 a share. Paramount has previously pegged it at between zero and 50 cents. Yet WBD is asking shareholders to approve the Netflix deal without disclosing the final capital structure of Discovery Global, despite admitting they “will not know or be able to determine” the actual merger consideration at closing.
Paramount says that rush is no accident. Once approved, the Netflix deal would shut the door on what it calls a value-maximising alternative, a $108.4bn enterprise-value transaction, all cash, with far less regulatory baggage than Netflix’s $82.7bn-equivalent proposal.
That baggage matters. Paramount warns that a Netflix-WBD tie-up would further entrench market concentration, handing Netflix an estimated 43 per cent of global subscription video-on-demand customers. Prices would rise, creators would lose leverage and cinemas would suffer, it argues. Regulators, especially in Europe where Netflix already dominates and HBO Max is its main rival, are unlikely to be persuaded by Netflix’s attempt to define the market as including YouTube, TikTok and Instagram.
By contrast, Paramount pitches its own bid as pro-competitive, bolstering theatrical output and strengthening Hollywood’s creative ecosystem.
The gloves also come off on governance. Paramount says the WBD board publicly defended the original Netflix deal even as it renegotiated it, refused to engage with Paramount once talks with Netflix reopened and continues to withhold “highly material” information while racing to a vote.
Shareholders appear to be listening. As of late on January 21, more than 168.5m WBD shares had been tendered into Paramount’s offer.
The message from Paramount is blunt. The Netflix deal is smaller, shakier and riskier. The cash is on the table, the clock is ticking and shareholders now have a choice to make.
-
News Broadcasting4 days agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
iWorld1 week agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
MAM4 days agoNielsen launches co-viewing pilot to sharpen TV measurement
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
Film Production1 week agoUFO Moviez rides high on strong Q3 earnings


