CNN-News18 breaks the news and the gap with rivals in ratings race

MUMBAI: When it comes to prime-time battles, CNN-News18 is not just reporting the news, it’s making it. The latest BARC data shows the channel miles ahead in the English news race, leaving rivals scrambling to catch up. With a commanding 42.1 per cent market share, CNN-News18 is holding more than just the mic; it’s holding the crown.

The numbers paint a picture as sharp as the headlines: NDTV 24×7 trails with 26.1 per cent, while Times Now languishes at 17.3 per cent. That means CNN-News18 is 61 per cent ahead of NDTV 24×7 and a staggering 143 per cent ahead of Times Now. The gap is so wide that the No. 1 player is practically operating in a different league, underscoring the channel’s edge in delivering clutter-free, noise-free, credible news.

This isn’t a one-off spike. Since BARC resumed ratings in March 2022, CNN-News18 has kept its lead for over three years straight proof that in the ever-changing world of television news, consistency still wins. For viewers, the message is clear: when it comes to English news, CNN-News18 doesn’t just set the agenda, it owns it.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *