MUMBAI: When it comes to business news, CNBC-TV18 isn’t just reporting the market, it is the market. The channel has pulled in a staggering 89.8 per cent market share in the English Business News segment, according to the latest BARC India data (Week 26’25–29’25 | TG: 22–40 Male | Mega Cities | All Day). That means nearly 9 out of every 10 viewers tuned into English business news are watching CNBC-TV18 leaving its competitors fighting over scraps.
It’s a commanding lead in a genre the channel has owned for 25 years. From the dot-com bubble to the post-COVID recovery, CNBC-TV18 has kept its audience ahead of the curve, and the latest data reaffirms that legacy of dominance.
What’s fuelling this near-monopoly? It’s a steady mix of cutting-edge reportage, market-moving insights, and flagship shows like Bazaar Open Exchange, Bazaar Morning Call, Closing Bell, and India Business Hour. These programmes have become essential viewing for India’s business decision-makers whether they’re behind a Bloomberg terminal or a kirana counter eyeing the Sensex.
Anchored by a seasoned team of journalists and trusted by a who’s who of CEOs, policymakers, and retail investors, CNBC-TV18 is more than a channel, it’s where India’s business day begins and ends. Its influence stretches beyond viewership, shaping investment strategies, boardroom decisions, and the national business narrative.
Even as rivals scramble to differentiate themselves, CNBC-TV18 continues to expand its lead, showing week-on-week growth and innovation. The channel’s commitment to sharp analysis, uncluttered storytelling, and forward-looking coverage has made it the de facto nerve centre for business content in the country.
As India navigates an increasingly volatile economic landscape, CNBC-TV18 remains the one constant distilling complex numbers into actionable insight, with nearly 90 per cent of the business news audience voting with their remotes.
If business news were a stock, CNBC-TV18 would be the bluest of blue chips.
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