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China’s maiden ‘Big Brother’ shot on Endemol Shine India’s sets

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MUMBAI: The Indo-China memorandum of understanding (MoU), which was signed between the two countries while Prime Minister Narendra Modi visited China earlier this year probably showed its first practical prominence as Endemol Shine shot China’s maiden Big Brother season in India.

 

Big Brother’s Indian adaptation – Bigg Boss is shot in Lonavala, which is in the outskirts of Mumbai. The sets in Lonavala are erected at a factory leased by Endemol. However, the set, which was used to shoot for the first ever Chinese edition was that of the Kannada version of Big Boss. It was on these sets, which were rebuilt to suit the international version where Chinese contestants dramatically fought to win the first ever title.

 

Endemol Shine India, which has a rich experience of producing eight seasons of Bigg Boss so far with the ninth season set to launch in October, facilitated the Chinese branch of the production house with a 400 member crew. There were 40 representatives from China and together they executed the first edition of Big Brother China, which will be telecast by online platform Youku Tudou.

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This is the first time in the show’s global history that it will beam on a digital platform. China’s Youku Tudou platform garners traction of 580 million unique visitors every month and was the ideal choice to showcase the show in order to get maximum eyeballs.

 

According to sources close to the development, the planning was going on for a very long time and the two counterparts held rounds of talks before the final execution. The decision to shoot in India under the guidance of experienced people who have been associated with various editions of Bigg Boss was primarily to use the infrastructure and expertise, which will eventually result in huge cost savings.

 

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The Chinese team brought in their creative directors, story editors, and remote camera operators, whereas the rest was executed by the Indian crew. The huge lingual differences within the team comprising members from the two respective countries were erased by translators. “Most of the communication were happening in English,” a source present on the sets of Big Brother China in India informs Indiantelevision.com.

 

According to a senior official in the production fraternity, the two most populous country of the world shaking hands to execute an entertainment project is massive boost for the media and entertainment industry. “I hope this is just the beginning and we have many more such collaborations going forward. Such associations are rejuvenating and certainly a matter of pride for the industry,” the official said on condition of anonymity.

 

In India, Bigg Boss 9 is set to unveil soon on Colors and the show with Salman Khan as the host is eagerly awaited. “It was not the Bigg Boss India sets, which were used for the Chinese edition shoot. The India set is exclusively used only for India edition,” said a source close to the development.

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Endemol Shine China managing director William Tan, Youku Tudou senior director Amy Shundong Xu, Rebecca De Young, who was once a producer of Big Brother UK and Endemol India CEO Deepak Dhar were amongst those spotted around the sets. Big Brother China shoot got over on 18 September, 2015 and the Chinese team will be flying back immediately.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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