Kids
Cartoon Network & POGO announce School Contact Program edition 16
Mumbai: Warner Bros. Discovery’s kids’ brands, Cartoon Network and POGO, are thrilled to unveil the edition 16 of the School Contact Program (SCP) in India, an initiative that connects with over one million children. With a focus on fostering engagement and igniting inspiration, the SCP will reach out to young minds in nearly 1400 schools across 16 cities. Rolling out in schools across India from 21 August until the end of October, the program strives to impart important values in students thereby nurturing holistic development.
SCP encapsulates two captivating concepts: Cartoon Network’s theme, ‘Titans of Tomorrow,’ champions virtues like recycling and energy conservation as essential components of children’s daily lives, fostering their active contribution to a better society. Conversely, POGO’s theme, ‘Heroes of Kindness,’ is dedicated to cultivating a more positive, joyful, and healthier community by inspiring and promoting various acts of kindness among individuals.
Warner Bros. Discovery head of kids cluster, South Asia Uttam Pal Singh said, “We are excited to roll out this year’s much-anticipated School Contact Program for kids. Through the much-loved cartoon characters and interactive content, our aim is to inspire students to become catalysts for positive change. By incorporating themes like ‘Titans of Tomorrow’ and ‘Heroes of Kindness’ into the program, we intend to nurture essential qualities such as kindness and best practices related to conservation and recycling within their lifestyles. What better way to achieve this than by reflecting the ethos of their animated companions—Chhota Bheem, Little Singham, and Teen Titans Go.”
With associate sponsors including Exo, Kellogg’s Chocos, and game partner Topps, Cartoon Network’s “Titans of Tomorrow” program champions environmental responsibility, akin to the ethos of ‘Teen Titans Go!’ characters. In parallel, POGO’s “Heroes of Kindness” initiative, also backed by Kellogg’s Chocos, Godrej Good Knight, and Ziggy Donuts, focuses on cultivating values of peace, empathy, and affinity, spotlighting characters like ‘Chhota Bheem’, ‘Little Singham’, and ‘Titoo’.
Warner Bros. Discovery, South Asia head of marketing – OTT and linear Azmat Jagmag said, ‘Bringing fans closer to their favourite cartoon characters from Cartoon Network and POGO is vital to our fan-first strategy. The 16th edition of the School Contact Program aims to captivate kids’ imagination and nurture positive personality traits through engaging activities. We are excited to design an initiative that encourages kindness and teamwork in young minds, all while delighting our fans across 16 cities.”
As an integral part of the engagement program, a forty-minute thematic session is being planned for each school. These sessions will include a diverse array of activities, including icebreaker sessions, thought provoking discussions about sustainability, and promote incorporating acts of kindness into their daily routines. Additionally, the program will include hands-on activities related to the environment. These activities will lead to a special ceremony where students make a promise to make thoughtful and responsible choices for the planet’s improvement. Acknowledging students’ active involvement, participating students will receive engaging goodie bags and certificates from POGO and Cartoon Network, inspiring them to embrace and lead positive change.
During the upcoming weeks, the SCP will be held in various cities throughout India, including Delhi, Ghaziabad, Gurugram, Chandigarh, Ludhiana, Noida, Mumbai, Pune, Surat, Ahmedabad, Kolkata, Bangalore, Chennai, and Hyderabad.
Kids
Om Nom bites into India as Warner Bros. Discovery picks up the series
MUMBAI: The little green hero is making a big leap east. Zeptolab has struck a major distribution deal with Warner Bros. Discovery, bringing its hit animated series Om Nom Stories to audiences across the Indian subcontinent.
Under the agreement, Warner Bros. Discovery has acquired the series for exclusive Pay TV broadcast and non-exclusive digital streaming in India, Pakistan, Bangladesh, Bhutan, Nepal and Sri Lanka. The move marks a significant expansion for Zeptolab as it pushes one of its most successful original IPs into one of the world’s fastest-growing entertainment markets.
As part of the deal, all 26 seasons of Om Nom Stories will be rolled out across Cartoon Network, Pogo, Discovery Kids and Discovery+, offering both linear and digital access to the franchise’s slapstick humour and expressive, dialogue-free storytelling.
“We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent,” said Zeptolab executive producer Manaf Hassan, noting that the broadcaster’s reach and legacy make it a strong fit for the series’ growing global fanbase.
Warner Bros. Discovery, meanwhile, sees the acquisition as a natural addition to its children’s portfolio. Warner Bros. Discovery head of factual entertainment, lifestyle and kids for South Asia Sai Abishek, said the series aligns with the network’s focus on cheerful, imaginative and universally appealing content for families across the region.
The timing adds an extra layer of significance. The expansion coincides with Om Nom’s 15th anniversary, underlining the franchise’s staying power and its evolution from a mobile game character into a global animation brand. With this latest bite at the Indian subcontinent, Om Nom’s adventures look set to find a whole new generation of fans.
Kids
Colour outside the lines Chhota Bheem sketches a new play with Faber Castell
MUMBAI: If childhood memories had a colour palette, Chhota Bheem would likely be right in the middle of it and now, quite literally, in children’s pencil boxes too. Green Gold Animation has announced a landmark licensing partnership with Faber-Castell India, marking the global stationery major’s first-ever licensed character collaboration. The association brings Chhota Bheem to a specially curated range of student art and creative products, blending everyday learning tools with one of India’s most recognisable homegrown characters.
The move is a notable expansion of Chhota Bheem’s footprint beyond screens, reinforcing the character’s status as a multi-generational IP that has steadily grown from a television favourite into a cultural constant. For Green Gold Animation, the partnership signals a sharpened focus on extending its intellectual property into daily touchpoints, where entertainment meets education and habit.
In its first phase, the collaboration will roll out Chhota Bheem-themed products across key student art categories, including watercolour cakes, wax crayons, poster colours, sketch pens, oil pastels and creative bundling kits. The range is aimed squarely at school-going children, tapping into Bheem’s strong emotional connect while encouraging imagination, creativity and hands-on expression.
Green Gold Animation founder and CEO Rajiv Chilaka noted that Chhota Bheem’s journey has long moved beyond episodic storytelling. He said the partnership reflects a deliberate attempt to embed the character into moments of learning and creativity, while building a more purpose-led licensing ecosystem around Indian IP through collaboration with a globally established brand.
From Faber-Castell India’s perspective, the tie-up marks a strategic first. Faber-Castell India director marketing Sonali Shah said the collaboration opens a new chapter by pairing the brand’s long-standing reputation for quality and safety with a character that already commands trust and affection among Indian children. The aim, she added, is to make creativity more engaging and relatable without diluting product standards.
The launch will be backed by a 360-degree promotional push, spanning digital campaigns, social media storytelling, creative usage content and on-ground retail activations across select markets. Both companies have confirmed that this is only the starting point, with additional Chhota Bheem-themed products across new categories planned in the months ahead.
Headquartered in Hyderabad, Green Gold Animation continues to scale its ambition of building globally competitive Indian IPs, with Chhota Bheem leading the charge. This latest collaboration suggests that the brand’s next phase of growth may be less about what children watch and more about what they create.
Kids
Sony tightens grip on Peanuts with $457 million stake buy
JAPAN: Sony has doubled down on the power of legacy brands, snapping up a majority stake in the Peanuts intellectual property in a late-year deal valued at about $457 million.
Sony Pictures Entertainment and Sony Music Entertainment Japan have acquired the roughly 41 per cent holding in Peanuts Holdings LLC previously owned by Canadian children’s entertainment company WildBrain. The move lifts Sony’s ownership to 80 per cent, with the Schulz family retaining the remaining 20 per cent.
The deal brings one of pop culture’s most durable franchises, home to Charlie Brown, Snoopy and the rest of the Peanuts gang, firmly under the Sony umbrella. The characters were created by Charles M Schulz, whose daily comic strip ran for half a century before ending in 2000.
Sony had already been a long-time partner in the business. The latest transaction consolidates control and sharpens the group’s hand as it looks to keep the characters front and centre across film, television, music and consumer products.
President and group ceo of Sony Music Entertainment Japan, Shunsuke Muramatsu, said the additional stake would allow Sony to further elevate the Peanuts brand by drawing on the group’s global reach and creative expertise, while preserving the legacy of Schulz and his family.
President and ceo of Sony Pictures, Ravi Ahuja, said the combined ownership gives Sony the ability to protect and shape the future of the characters for new generations, expanding their relevance without diluting their charm.
Peanuts long ago escaped the confines of the comic strip, cementing its place in popular culture through perennial television specials such as A Charlie Brown Christmas and It’s the Great Pumpkin, Charlie Brown. More recently, WildBrain kept the franchise active with animated series including Snoopy in Space and The Snoopy Show.
Now, with Sony firmly in control, the message is unmistakable. In an industry obsessed with the next big thing, nostalgia still sells and Sony is betting big on a doghouse that refuses to age.
-
News Broadcasting4 days agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
iWorld1 week agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
MAM4 days agoNielsen launches co-viewing pilot to sharpen TV measurement
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
Film Production1 week agoUFO Moviez rides high on strong Q3 earnings


