Carat prefers DoubleClick as ad serving provider

NEW YORK(US): Carat, the world’s largest independent media communications company and one of the world’s largest buyers of online media, has chosen DoubleClick’s DART for advertiser service as its preferred ad serving provider.

Under the terms of the agreement, DoubleClick will provide ad serving solutions for all of Carat Interactive’s businesses throughout North America, Europe, and Asia Pacific for the next two years, for clients such as Renault and Vodafone.

Under a separate agreement, Carat International will use DoubleClick’s DARTmail solution in the UK and Spain for its email marketing needs. As part of this relationship, Carat will recommend both DoubleClick’s DART for Advertisers and DARTMail solutions to any clients for whom the company implements third party ad serving and email marketing solutions.

DART for Advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively. DoubleClick provides comprehensive online advertising solutions to more than 380 advertisers and agencies, including all the top ten global advertising agencies. DARTmail offers a full suite of permission-based email marketing solutions including software, self-service web-based tools and full-service direct marketing solutions, as well as deployment and strategic consulting services.