MUMBAI: Markets may thrive on numbers, but sometimes it takes a sharp story to make sense of the swirl. finance minister Nirmala Sitharaman today struck the gong on a new phase of Business Today Multiverse, launching two dedicated market shows designed to keep investors ahead of the curve at the opening bell and right through to the close.
The Market Opening show, airing 9:05 am to 9:30 am, promises a crisp 25-minute scan of overnight Wall Street movements, Asian market trends, and the first stirrings of Dalal Street. With early reads on the Sensex, Nifty and stock-specific triggers, the segment distils the noise into clarity giving professionals a cheat sheet for the business day ahead.
Come 3:00 pm, the baton passes to Market Closing, a half-hour wrap that does more than just flash the ticker. Expect deep dives into sectoral trends, top gainers and laggards, institutional flows and macroeconomic sparks, all explained with context, not clutter. For investors, it’s the day’s financial screenplay neatly tied up before the curtains drop.
Together, the twin programmes expand the Business Today Multiverse, an omnichannel media ecosystem that blends print depth, digital speed, broadcast punch and social conversations. For an audience hungry for credible financial information in uncertain times, the shows are positioned as trusted guides to navigate not just numbers, but narratives.
Calling the new launch a “collab that matters”, Business Today vice chairperson and executive editor-in-chief Kalli Purie said: “What people need most is clarity backed by expertise. That’s where the authority of Business Today, a 35-year-old brand built on integrity and independence from vested industrial interests becomes invaluable. These new shows carry forward our promise to give audiences news that impacts their money, delivered with trust.”
In an age where a single market ripple in New York can send tremors through Mumbai’s trading floors, the launch underscores how timeliness and transparency are no longer luxuries but essentials. By pairing editorial authority with real-time precision, Business Today Multiverse is betting that investors will tune in not just for numbers but for the story behind them.
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