GECs
Bollywood war breaks out over Middle Eastern skies
MUMBAI: Very soon, Hindi film fans in the Middle East are going to be spoilt for choice. Here’s how.
After launching Zee Aflam in 2008, Zee Entertainment Enterprises yesterday premiered the Dubai-based Zee Film Hindi, which boasts a repertoire of over 500 movie titles and up to 1,500 hours of entertainment every year. Zee Film Hindi has an operational office in the Kingdom of Saudi Arabia and can be accessed through the Arabsat Badr-4 satellite on frequency 12111. What’s more, mid-October will see the Middle East Broadcasting Centre (MBC) launch MBC Bollywood, a free-to-air channel available via Nilesat and catering to the MENA (Middle East and North Africa) region, with a portfolio of over 300 Hindi films – dubbed in Arabic or sub-titled.
While this promises a visual feast for Bollywood fans, what cannot be ruled out is the severe competition it will spark.
About Zee Film Hindi, Zee Entertainment president – Middle East, North Africa, Turkey & Pakistan Mukund Cairae says: “Since its inception, Zee has worked towards widening the reach of Indian cinema to audiences across the world. We started Zee Aflam five years ago to re-introduce Bollywood to the Arab world. The acceptance from the viewers has led to a huge growth of the genre itself. The launch of ‘Film Hindi’ is a testament to our efforts to continue to bridge and unify audiences in the Middle East, by building on the similarities with the Indian Subcontinent.”
Cairae points out that between Zee Aflam and Film Hindi, Zee plans to offer a variety of movies straddling Bollywood and Indie cinema.
About MBC Bollywood, which is expected to give other Bollywood channels a run for their TRPs, a Dubai-based source says: “With the MBC group already capturing 80 per cent of the advertising market in the Middle East, the new entrant may impact the fortunes of even Zee Aflam and B4U Aflam.”
The latest addition to MBC’s existing bouquet of 10 channels, MBC Bollywood, promises to cater to the huge demand for Bollywood movies in the Middle East.
“Zee Aflam is presently the number one bollywood movie channel in the Middle East, with an estimated $ 9 million per annum advertising revenue. This will surely get impacted with MBC Bollywood,” the source said. And if reports are to be believed, MBC Bollywood may be one of the reasons why UTV Movies Arabia could be going off-air by the end of this month.
A trip down MBC lane
Historically speaking, the satellite transmission for MBC first started from London in September 1991, making it the first-ever, independent Arabic satellite TV station, and a market leader – delivering news and quality, family entertainment programming to over 130 million Arabic speaking people around the world.
The channel recently moved its headquarters to Dubai Media City, bringing production closer to its Arab viewers.
The group’s channel bouquet reach out to nearly 300 million Arabs across the Middle East, Europe, Africa and South America.
Among these figure: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children’s entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Persian), Al Arabiya (the 24-hour Arabic language news channel), Wanasah (24-hour Arabic music channel) and MBC Drama (Arabic drama).
The group also has two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music) and O3 Productions (a specialised documentary production unit).
For all purposes, it is the Goliath of the middle east. Can the Davids measure up?
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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