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Bloomberg TV India asks ‘Will The Government Walk the Talk’

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MUMBAI: The year 2014 saw a landmark in the Indian political system with Bharatiya Janata Party (BJP) coming to power with a landslide majority.

 

Since then, all eyes have been on the new government’s moves and with the budget just a couple of weeks away, news channels especially the ones which cover business have once again gone into a tizzy. It is time for them to decipher the next phase.

 

A channel that prides itself in being a part of the biggest financial network in the world is setting a benchmark for the upcoming budget. ‘Will They Walk the Talk’, essentially Prime Minister Narendra Modi and finance minister Arun Jaitley, is the question that Bloomberg TV India will seek answers to through its three week long special budget programming. 

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Bloomberg TV India editor Vivek Law points out that the new BJP government is riding on high expectations from both Indian as well as global investors. “The budget is the first detailed statement that will be very closely watched. We have heard the government’s campaign and manifesto that clearly said that once in power, they will resurrect the economy. Stock market is all about the foreign institutional investors (FII) and this market is only standing on the legs of the money that FIIs are bringing in. It is very important how they perceive the performance of the government and what this budget will give them,” he says.

 

Keeping this in mind, the channel has decided to begin its budget programming from 30 June, dedicating 60 to 70 per cent of time addressing the global audience.  In the run up to the budget which is fixed for 10 July, the various programmes will focus on India Inc, global view, youth and personal finance wherein discussion will be on what should be the government’s agenda and post the budget it will analyse what Jaitley has put forth for year 2014-15. “For the last few years, Indian investors have not been participating in the equity market much.  They are now keen to know if it is time to get back in the overall growth. Once the budget is announced we will discuss whether they have really managed to bring back the retail investor into the market,” adds Law.

 

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Shows will focus primarily on the global investor with Vivek Law, Harsha Subramaniam, Anupriya Nair and Priyank Lakhia leading the pack. Panel discussions both in and out of studio have been arranged in Mumbai/Delhi, youth discussions in campuses and market and corporate shows in public locations. On 10 July, Bloomberg TV India says it will have global investors and experts from Hong Kong, Dubai, Sydney, London, Tokyo, Singapore and the US on board stating whether the budget sticks to its word or not.

 

The channel will also be leveraging its Bloomberg Terminal that has close to 350,000 subscribers world over and allows them to watch the channel live. “Given the fact that we are a JV, we have access to the entire network & content and that’s a huge advantage. If you are outside India and you want cutting edge live information, you can only get it from our terminal,” says Law.

 

Even though focus is on global investors, sponsors will not be very different with the primary sponsors from BFSI, automobiles and the consumer durables sector who are being approached. A 360 degree marketing campaign created by Triton Communications has been designed including outdoor, TV, print, online, social media, radio, ground activations and PR to promote the budget programming with spends close to Rs 80 lakhs to Rs 90 lakhs, the channel says.

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Since 2012 the broadcaster has aimed at positioning the channel as an extension of its parent channel Bloomberg. Law is certain that it is not a day trader channel. “You will not get tips or any buy/sell calls on our channel. We reach out to the aspirational and influential audience, who are not necessarily rich. It could be the judiciary, political establishment, bureaucracy, top corporate professionals or global investors. This is in sync with the way our channel is world over,” he says. To add to this, changes have also been incorporated in the channel’s design and more are to be expected, soon.

Budget

Decoding Budget 2026’s impact with CNBC-Awaaz’s Anuj Singhal

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MUMBAI: Anuj Singhal, managing editor at CNBC- AWAAZ and CNBC BAJAR, operates at the sharp end of India’s business news ecosystem. With over two decades in business journalism, he has earned credibility for decoding policy, markets and macro trends for millions of Hindi-speaking investors. Equal parts newsroom leader and market analyst, he shapes editorial direction while anchoring flagship shows that break down the economy, politics and corporate India in real time.

Known for cutting through jargon and hype, Singhal blends data, discipline and clarity — a mix that has made him one of the most trusted voices in Hindi business news.

In this interaction, he discusses the Union Budget, trade deals, newsroom strategy and what truly moves markets and ratings.

• What was the single most market-moving announcement in this Budget, and why?
The most market-moving element was the clear commitment to fiscal consolidation without compromising capex. The glide path on fiscal deficit reassured bond markets and foreign investors, while sustained public investment kept growth expectations intact. That balance removed a big overhang for both equities and debt.

• Do you see this Budget as growth-oriented, fiscally cautious, or politically calibrated?
This Budget is growth-led but fiscally disciplined. It avoids overt populism, stays within macro guardrails, and prioritises medium-term competitiveness over short-term optics. Politically, it is restrained; economically, it is deliberate. The message is clear: stability over spectacle.

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• How is CNBC-AWAAZ programming different, especially in decoding trade deal impact?
CNBC-AWAAZ goes beyond headline reaction. We translate policy into portfolio impact — sector by sector, stock by stock.

On trade agreements, our focus is on:
-Earnings visibility
-Export competitiveness
-Currency implications
-Margin sustainability

We don’t treat trade deals as political milestones. We decode them as profit-and-loss events for corporate India and map them to FY earnings trajectories.

• Which sectors look like clear winners and laggards over the next 12–18 months?
The next 12–18 months favour sectors aligned with structural spending and supply-side strengthening.

– Clear beneficiaries:
Capital goods and infrastructure
Manufacturing linked to export chains and PLI ecosystems
Power, defence, and logistics

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– Relative laggards:
Consumption segments dependent on immediate demand revival
Businesses facing margin pressure from global volatility or pricing power erosion

This is not a momentum-driven market environment. It is execution-driven. Balance-sheet strength and order visibility will matter more than narrative.

• One headline to sum up this Budget 2026 for India Inc?
“Steady Hands, Long-Term Vision: A Budget That Rewards Discipline Over Drama”.

• What editorial filters do you apply before calling something ‘market-positive’ or ‘negative’?
We apply three structured filters:

– First: Earnings translation — does this materially change earnings visibility or cash flow outlook?
– Second: Time horizon — is the impact immediate, cyclical, or structural?
– Third: Valuation context — good news priced in or not.

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If a policy doesn’t move earnings or risk perception, we don’t oversell it.

• How has business news consumption changed around big policy events?**
There has been a clear behavioural shift. They’re less interested in what was said, more in what it means for their money. There’s also a clear shift toward second-screen consumption, with digital platforms complementing live TV. The audience seeks sharper accountability. Viewers no longer accept broad optimism or pessimism — they want frameworks, numbers, and sector mapping.

• CNBC-AWAAZ decisively outperformed on Budget Day. What editorial and distribution choices mattered most?
Three deliberate strategic choices:

– Preparation depth:
We build scenarios months in advance — deficit ranges, sectoral incentives, tax calibrations — so we’re ready with analysis the moment numbers are announced.

– Language of impact:
We translate macro policy into investor-friendly Hindi without diluting complexity. That bridges accessibility and sophistication.

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– Integrated distribution:
Television, YouTube, and digital platforms operate as one editorial grid, not parallel silos. This ensures continuity of narrative.We stayed analytical while others stayed reactive.

• How different is your YouTube audience from your TV audience?
The behavioural differences are subtle but important. TV audiences prioritise authority, structured debate, and context. YouTube audiences want speed, clarity, and actionable insights — often sharper, sometimes more opinionated. However, both share one expectation: accuracy. The format evolves; the trust benchmark does not.

• How do you retain viewers after the budget speech ends?
By shifting from announcements to implications.Retention comes from shifting the narrative from announcement to implication. We break down sectoral breakouts, stock-level impact, and what to do next. The speech is just the trigger; analysis is the destination.

• Is Budget Day your biggest traffic day?
It is one of the biggest — but more importantly, it is among the deepest in engagement. Viewers spend longer durations, revisit segments, and seek follow-up programming. That indicates behavioural trust, not just traffic.

• What’s the first thing you personally track on Budget Day — the speech or the markets?
The markets. They’re the fastest truth-teller. The speech explains intent; markets reveal interpretation.

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• Your personal Budget-day ritual?
Early morning prep, minimal distractions, and once the speech begins, complete immersion. For me, Budget Day is less about reaction and more about reading between the lines.

• What drove your Budget-day ratings dominance, and how are Budget and trade deals shaping markets now?
Our dominance came from credibility, consistency, and clarity.
As for markets, both the Budget and recent trade deals are reinforcing a narrative of policy stability and global integration, which supports valuations even amid global volatility.

For Singhal, the market is the final judge. Policies can promise and speeches can persuade, but prices reveal what investors truly believe. As India’s investor class grows more informed and more demanding, business journalism is shifting from commentary to calibration. The premium is on clarity, context and credibility. In a landscape flooded with noise, the real edge lies in interpretation. In the end, the markets listen to numbers, not narratives , and Singhal’s craft is helping viewers tell the difference.

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Budget

What is the Tax Holiday announced by FM in Budget 2026?

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NEW DELHI: India has rolled out a long-dated tax break to tempt the world’s cloud and AI giants to plant their servers on Indian soil. The lure is simple and bold: base your data centres in India and your overseas cloud income can escape Indian tax until 2047.

A tax holiday, in essence, is a temporary exemption from certain taxes, used by governments to draw investment into priority sectors. It lowers early costs, improves returns and reduces risk for capital-heavy projects. In this case, the target is data centres, the backbone of artificial intelligence and digital services.

Under Budget 2026 proposals, foreign cloud companies can earn revenue from customers outside India without paying Indian tax, so long as those services are delivered through India-based data centres. Revenue from Indian users is excluded. That business must be routed through locally incorporated reseller entities and taxed in India.

An official statement said the proposal aims to “enable critical infrastructure and boost investment in data centres”, offering a tax holiday up to 2047 for foreign firms serving global markets via Indian facilities, while domestic sales are “taxed appropriately”.

The budget also offers a 15 per cent cost-plus safe harbour for Indian data centre operators serving related foreign companies, trimming transfer-pricing disputes and giving multinationals clearer guardrails on profit allocation.

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The context is a global capacity crunch. AI workloads are soaring, power and land are tight in the United States and parts of Europe, and data centres are becoming strategic assets. India is pitching scale, skills and policy stability.

The money is already moving. Google has outlined a $15 billion investment in AI hubs and data centres after a $10 billion commitment in 2020. Microsoft plans $17.5 billion in AI and cloud expansion by 2029. Amazon has pledged another $35 billion by 2030, taking its planned India investment to about $75 billion.

Domestic groups are not sitting idle. Digital Connexion, backed by Reliance Industries, Brookfield Asset Management and Digital Realty Trust, plans an $11 billion, 1-gigawatt AI-focused campus in Andhra Pradesh. Adani Group has mapped out up to $5 billion alongside Google for AI data centre projects.

The push stretches beyond servers. A second phase of the India Semiconductor Mission targets equipment, materials and domestic chip intellectual property. Funding for the Electronics Components Manufacturing Scheme has risen to Rs 400 billion. Foreign equipment suppliers to bonded-zone electronics makers get a five-year tax break, while rare-earth corridors are planned to secure supply chains.

The strategy is blunt. Offer tax certainty, pull in capital, build digital muscle. If it works, the world’s data may increasingly be stored, processed and streamed from India. The holiday runs to 2047. The race to host the AI age has begun.

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Union budget 2026 bets big on AI, startups and clean manufacturing

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NEW DELHI: Union Budget 2026 marked a decisive shift towards building indigenous deep-tech capacity, decentralised startup growth and industrial efficiency, as finance minister Nirmala Sitharaman unveiled an “intelligence-first” strategy to power India’s next phase of economic expansion.

The budget prioritised operationalising the Anusandhan National Research Fund, rolling out capacity-building AI missions and scaling the Genesis programme, alongside a Rs 10,000 crore SME growth fund aimed at broadening access to capital beyond metro cities.

Technology founders across AI, consumer platforms and manufacturing welcomed the focus on patient capital for research and digital public infrastructure, saying it would strengthen domestic intellectual property and bridge the innovation gap between urban India and Bharat.

In renewable manufacturing, the government announced a historic rise in capital expenditure to Rs 12.2 lakh crore and rationalised duties on solar inputs to correct inverted duty structures. Industry leaders said the measures would cut logistics costs, boost domestic value addition and enhance the global competitiveness of Indian solar brands as new freight corridors reshape industrial supply chains.

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