MUMBAI: From tread to triumph, Birla Tyres is gearing up for one of cricket’s grandest stages, the DP World Asia Cup 2025. The company has signed on as the tournament’s official tyre partner, rolling its brand into the spotlight as eight nations chase glory from 9 to 28 September 2025.
The Asia Cup, played in the T20 International format this year, will feature cricketing powerhouses including India, Pakistan, Sri Lanka, Afghanistan, Bangladesh, Oman, Hong Kong, and hosts UAE. For Birla Tyres, the association is more than branding, it’s about matching cricket’s qualities of performance, endurance, and reliability with the company’s long-standing values.
“This is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions,” said Himadri Speciality Chemical Ltd CMD & CEO Anurag Choudhary. Echoing the sentiment, Dalmia Bharat Refractories Limited whole time director & CEO Dr. Chandra Narain Maheswari added: “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”
For over decades, Birla Tyres has been synonymous with durability, innovation, and trust across categories, from passenger vehicles to heavy-duty transport. Its strong domestic presence and expanding global footprint make this collaboration a natural step in its journey.
As the 17th edition of the Asia Cup gets underway, this tie-up not only gives Birla Tyres unmatched visibility across stadiums and broadcasts but also cements its positioning as a partner in mobility, progress, and growth. For millions of cricket fans, the roar of the crowd will now echo with the hum of tyres built to last.
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