MUMBAI: Lights, cameras, and double drama Bigg Boss19 is proving that once just isn’t enough. The reality juggernaut has not only set records on JioHotstar but also flexed its muscles on late-night television, drawing audiences well past prime time.
On its TV run at 10.30 pm on Colors, the launch episode clocked a robust 1.6 TVR, with the show settling at an average 1.3 TVR through the week. What makes the feat stand out is the staggered release strategy all episodes premiere at 9 pm on JioHotstar before airing on TV an hour and a half later. For most shows, that would mean diminished television numbers. For Bigg Boss, it means twice the buzz.
Online, the format is already a phenomenon. On JioHotstar, Bigg Boss19 has delivered 2.3 times higher reach and 2.4 times more watch-time than last season, smashing every benchmark. With double platforms, double audiences and double drama, the show has proved that in India’s entertainment universe, Bigg Boss remains the undisputed master of the house.
Leave a Reply