GECs
‘Bigg Boss 9’ preens on Twitter with 80K conversations
MUMBAI: As Colors’ most anticipated reality show Bigg Boss season 9 launched on 11 October, Bigg Boss and Salman Khan fans used Twitter as a medium to express and add on to the excitement across the country. Twitter proved to be the largest platform for virtual couch to watch Bigg Boss season 9.
The mood on the social networking site was in sync with the show’s entertainment quotient, with conversations around #BB9 hashtag reaching more than 80,000 tweets on the day of the premiere episode.
Twitter conversation went up by 104 per cent this year as compare to compare to last year’s premiere episode day, positioning Bigg Boss season 9 as one of the biggest TV moments of the year on Twitter.
Fans used Twitter to talk about all the revelations that was stored in hours before the launch episode went on air at 9 pm on Colors.
As the contestant announcements rolled in, users tweeted their opinions on various things from the possible love triangles that might form on the show, to the theme of #DoubleTrouble twist as well as about Khan’s antics.
Salman Khan’s Tweet announcing the launch of Season 9 was one of the most shared #BB9 Tweets last night viewed over 250,000 times on Twitter:
season 9 . tonight at 9 . #BB9 . only on colors . https://t.co/28srUB88nE
— Salman Khan (@BeingSalmanKhan) October 11, 2015
At the start of the episode, the actor walked the contestants through the new #DoubleTrouble twist, where contestants would be entering the house in pairs:
Finally the secret is out! Contestants will enter the house with their #DoubleTrouble partner! #BB9 #BB9Tonight #BB9WithSalmanKhanTonight
— Bigg Boss (@BiggBoss) October 11, 2015
Bigg Boss’s official Twitter account (@BiggBoss) became the go-to destination for fans to get real-time updates on the premiere episode as the account live-tweeted throughout the 2.5 hour duration of the episode. Minutes before entering the Bigg Boss House, the contestants too opted for Twitter Mirror to dole out exclusive autographed photos of themselves for their fans.
Here comes @princenarula88 to the #BB9 house! @BeingSalmanKhan pic.twitter.com/jl06t1ElzD
— Bigg Boss (@BiggBoss) October 11, 2015
Here comes @AmanYatanVerma as our next contestant! Are you excited to see him in #BB9? pic.twitter.com/r1pVwMNfGB
— Bigg Boss (@BiggBoss) October 11, 2015
The content published by @BiggBoss ranged from exclusive photos of the new, neon-coloured Bigg Boss House to performance pictures, selfies. Contestant accounts were also up fronted for fans to follow throughout the season. The fans were delighted with the twist and turns that the first episode provided.
Thankyou @BiggBoss For This Awesome Launch Episode Of #BB9 ! And Finally Happy Days are Back Again !#BB9WithSalmanKhanTonight
— PremKiDiwani (@SonamTillani) October 11, 2015
What timing! Got home bang on time to watch repeat of @biggboss #BB9 the fun begins! #EntertainmentKaBAAP!
— Diksha (@DikshaGehani) October 11, 2015
Suyyash Rai and Kishwer Merchant are the cutest couple ever #BiggBoss9 @BiggBoss
— Megha Patel (@Megha29_Patel) October 12, 2015
#princenarula has to choose now see I said na he will get the best he got the best he's bae yaa #BB9WithSalmanKhanTonight
— tanishqbindra (@tanishqbindra) October 11, 2015
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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