News Broadcasting
Big screens, bigger numbers as Network18 switches news to CTV
MUMBAI: The news has officially moved from the palm to the sofa. Network18 has delivered a landmark digital performance in 2025, riding a sharp surge across Connected TV (CTV), Youtube and social platforms to cement its leadership in India’s fast-evolving digital news ecosystem.
At the heart of this growth was CTV, which emerged as the new living-room screen, reviving multi-generational co-viewing and blending the authority of television with the freedom of digital choice. Network18 recorded 2.5 billion CTV views in 2025, a 26 percent year-on-year jump, driven by longer watch times and deeper engagement. The gains were powered by a deliberate cross-screen strategy that followed viewers seamlessly from mobile to large screens, across languages and formats.
As smart TV penetration and broadband access accelerate, CTV is rapidly becoming a performance-ready platform for both audiences and advertisers. Network18’s scale places it at the forefront of this shift, positioning news as a shared, large-screen experience once again.
Commenting on the milestone Network18 Connected chief growth officer Pranav Bakshi said the performance underlined CTV’s potential as an anchor screen for news consumption in India, while reinforcing the group’s focus on innovation and storytelling at scale.
Looking ahead, Network18 is sharpening its focus on CTV-led growth in 2026, with plans to invest in large-screen-first content curation and work more closely with advertisers on targeting and measurement-led solutions. The group is also building a global-grade CTV infrastructure and solutions stack, with presence across major OEM and OTT ecosystems including JioHotstar, JioTV, Samsung, Xiaomi and LG. A CTV-first Network18 app is slated for launch in 2026 to deliver a more curated big-screen experience.
Beyond CTV, the network’s digital dominance continued across platforms. In 2025, Network18 logged 56 billion total views, the highest for any news publisher globally in a single calendar year. Watch hours surged 87 percent, rising from 1.4 billion to 3 billion, signalling sustained audience attention rather than fleeting clicks.
On Youtube, 12 Network18 channels ranked number one in their respective categories in December 2025, as the group crossed 6 billion views, nearly three times that of its closest competitors. The network now commands a 200-million-strong Youtube audience, publishing content in English, Hindi and over 13 regional languages, while its social footprint has expanded to 386 million followers.
Taken together, the numbers underline a clear shift, as screens grow bigger, so does Network18’s digital influence, reinforcing its position as India’s most powerful news and information network in the age of platform-first consumption.
News Broadcasting
NCP’s Sunetra Pawar to be Maharashtra’s next deputy chief minister
MUMBAI: Sunetra Pawar, wife of the late Ajit Pawar, will take oath as Maharashtra’s deputy chief minister on Saturday, media reports say, two days after his death in a plane crash.
According to reports, the Nationalist Congress Party (NCP) has summoned a legislature party meeting at 2pm on Saturday, where Sunetra Pawar, a Rajya Sabha member, is expected to be elected as leader. She is then likely to be sworn in as deputy chief minister at around 5pm at Raj Bhavan, as preparations are underway at the governor’s residence.
Ajit Pawar, Maharashtra’s deputy chief minister and a veteran NCP leader, died when a chartered Learjet 45 carrying him and four others crashed near Baramati on 28 January. The aviation regulator confirmed that all on board were killed when the aircraft burst into flames during a second landing attempt.
The sudden loss of one of Maharashtra’s most experienced politicians has prompted swift consultation among NCP leaders. Party figures, including working president Praful Patel, have been involved in talks on succession and organisational continuity. Reports suggest that several senior leaders support Sunetra Pawar’s elevation, viewing it as a unifying choice at a fraught moment.
According to party allies, Sunetra Pawar may also be considered for additional responsibilities within the state government. Some sources indicate that she would oversee portfolios such as excise and sports, while the finance brief could move to chief minister Devendra Fadnavis. Observers see this as a pragmatic division of duties intended to balance governance and political stability.
The transition unfolds against the backdrop of wider speculation over the future of the NCP, including talks about reconciling rival factions that split in recent years. Close aides of Ajit Pawar had been exploring avenues to bring the party’s different strands back together before his death, and that conversation may now gain fresh impetus.
Ajit Pawar’s demise has left a notable vacuum in Maharashtra politics. As a long-serving deputy chief minister, he had overseen key portfolios, including finance and planning, and played a central role in the state’s coalition government. His unexpected death has triggered intense reflection among allies and critics alike on both his legacy and the path ahead.
As Maharashtra prepares for Sunetra Pawar’s swearing-in, the NCP faces its most urgent test in years: turning tragedy into cohesion and navigating a new chapter in state leadership.
News Broadcasting
Binoy Prabhakar takes charge as chief content officer at Firstpost
NEW DELHI: According to media reports, Firstpost has appointed senior journalist Binoy Prabhakar as its new chief content officer, bringing seasoned editorial expertise on board as the digital news platform embarks on its next phase of growth.
Prabhakar joins from Hindustan Times, where he spent nearly three years as chief content officer, shaping editorial strategy and guiding content for a rapidly evolving digital audience.
Earlier, he served as editor at Moneycontrol and CNBCTV18.com, and spent over a decade at The Economic Times in senior editorial roles. His career also includes leadership positions at Network18, The Indian Express and The Times of India.
A fellow of the Tow Knight Center for Entrepreneurial Journalism in New York, Prabhakar combines newsroom experience with a keen understanding of digital storytelling.
At Firstpost, he is expected to strengthen editorial depth, sharpen the platform’s voice, and drive content innovation as readers increasingly look for clarity in a crowded news landscape.
News Broadcasting
Palki Sharma leaves Firstpost: Reports
NEW DELHI: According to media reports, senior journalist Palki Sharma has stepped down from her role as managing editor of Firstpost and is set to launch her own independent venture.
During her impactful tenure at Network18, Sharma was the primary architect behind Firstpost’s transformation into a global video news powerhouse. Her most notable achievement was the launch of the flagship show, Vantage with Palki Sharma, which became a digital phenomenon, driving the platform to reach 9.2 million YouTube subscribers by early 2026.
Under her leadership, the platform achieved a historic milestone of over 2 billion views in 2025, successfully repositioning the brand to offer a “uniquely Indian lens” on international affairs for a massive global audience.
According to the same reports, Firstpost has also appointed Binoy Prabhakar as its chief content officer. Prabhakar brings over 25 years of editorial experience, having previously worked with media organisations such as Hindustan Times, The Economic Times, The Indian Express, Moneycontrol, and CNBCTV18.com. He will be responsible for guiding Firstpost’s editorial direction as the brand moves into its next phase of growth.
As Firstpost turns the page, the moves signal transition, not disruption. While Palki Sharma charts an independent path after reshaping the platform’s global voice, Binoy Prabhakar steps in to steer its next chapter with seasoned editorial leadership.
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