GECs
Big Magic to experiment with mythological comedy
MUMBAI: ‘Narayan! Narayan!’ chanted Naarad muni – the wise and mischievous character from Indian mythology. Reliance Broadcast Network’s Hindi general entertainment channel (GEC) Big Magic is now looking at piggyback-riding on the popular character’s wit and humour by launching a mytho comedy show on him.
“It is very easy to make someone cry but very difficult to make one laugh and that is what Big Magic is all about – making people laugh,” Reliance Broadcast Network (RBN) COO Lavneesh Gupta tells Indiantelevision.com.
In keeping with the strategy followed since its re-launch in 2014, Big Magic’s show will be in line with the channel’s positioning as a humor destination.
The show is expected to launch in the new financial year. Centred around the life of Naarad, the show will tell the story from his point of view, while highlighting the bitter sweet relationship between Vishnu and Naarad. The show will maintain the inherent light–heartedness of Naarad’s character, while giving him his due respect as Dev Rishi – a saint who has been given the status of a God. Vishnu also plays a very important role of a mentor or guru to Naarad. Ensuring a takeaway, the show will highlight a lesson at the end of each story, which will be imparted to Naarad by Vishnu.
Speaking about the pre-release research for the show, Gupta says, “When we launch a show with a new concept, we take into consideration consumer insights. Moreover, our historical comedy Akbar Birbal, which contributes upto 45 per cent of our ratings, is the biggest example of that. Insights have been taken from the testimony of the HSM (Hindi speaking market) specially focusing on the towns of MP, UP and Rajasthan, which are major contributors of HSM. We received positive feedback and our market research indicates that the show will fare well going forward.”
With this show Big Magic expects to enhance its positioning and invade into an unexplored territory. “Naarad would be the first mytho–comical show in India and we would like to reinstate the faith we created with Akbar Birbal. Mythological shows on television today are doing well. However, no one has ventured into the mytho-comedy genre as yet. With Naarad, we are looking at establishing this genre. A lot of research went into zeroing in on the perfect character for this genre and that’s where Naarad came in,” informs Gupta.
The channel is planning a three-pronged marketing strategy to promote the show. Gupta says, “The marketing campaign of Naarad will be based on three pillars: idea, concept and show characters. Plans are to aggressively promote the show across different media with heavy priority on the digital platform. Zeno Group has been given the creative mandate for the show’s ad campaign. Since the digital medium has the power of popularising things in seconds with its viral nature, our focus will be more on digital.”
The channel has also presented Naarad’s concept to potential advertisers and has received a positive response due to the freshness factor.
“We have extended or distribution widely with expansion into LC1. Currently we are also available on DD Direct, which gives us a large and incremental reach beyond the top six GECs,” Gupta informs.
Mythology, as a genre, enhances awareness and the younger generation is oft asked to follow the same. Gupta believes that this is one reason why this segment is working on television.
Sharing his views on the future of the channel, he adds, “Going forward, we will keep exploring and launching new shows till we reach the peak in our genre. However, we will never shift away from our USP – Chatpata Har Pal. By the end of this financial year, we aim to be the best destination for comedy in the media space.”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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