MUMBAI: Big Blue Marble, the international media technology brand formed by Austria’s ORS group and video streaming experts Insys VT, has unveiled a new managed end-to-end TV-as-a-service platform designed for cable operators and OTT service providers worldwide.
The platform is built to empower Tier 2 and Tier 3 operators with a ready-to-deploy, multi-tenant service model that allows customisation to reflect each operator’s brand and offering, while delivering a seamless and modern entertainment experience to viewers.
At the core of the platform lies the 3ready Framework from 3 Screen Solutions (3SS), which powers the viewer-centric Android TV custom launcher and applications for Android TV, Samsung, and LG Smart TV platforms. Meanwhile, SEI Robotics provides the hardware foundation with its cost-effective Android TV-based set-top boxes (STBs).
“We are so excited to launch our new TV-as-a-Service platform and empower more and more service providers to take their TV service businesses to the next level,” said Big Blue Marble Group chief customer officer Thomas Langsenlehner.
The newly introduced Android TV STB from SEI Robotics is designed for reliability and essential functionality, featuring an Amlogic 5th generation Soc, 3gb RAM, and 16gb flash storage. Together, these components enable a smooth, high-performance viewing experience.
The platform’s comprehensive configuration capabilities allow service providers to tailor the user interface and functionality to their brand. Smaller operators can benefit from economies of scale while gaining access to proven technology across both hardware and software. Subscribers, in turn, can expect intuitive navigation, rich content discovery, and consistent streaming performance.
The collaboration also marks a continuation of Big Blue Marble’s partnership with 3SS, which began five years ago. “We’re extremely proud that Big Blue Marble continues to trust the 3SS team to help deliver superior OTT entertainment to operators all around the globe,” said 3SS managing director Kai-Christian Borchers.
Adding to that, SEI Robotics CEO Jeff Yin, commented, “Both regional and local operators are now gaining a powerful opportunity to differentiate and provide their service providers with advanced and proven set-top box technology that enhances first-rate entertainment experiences.”
With this new venture, Big Blue Marble is positioning itself as a global enabler for next-generation television services, combining the strengths of content, technology, and innovation into a single, managed ecosystem.
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