MUMBAI: India’s court of dreams just got a new sponsor and a serious shot of power. The Bajaj Group, one of the country’s oldest and most trusted business houses, has aced its way into the tennis world as the Platinum Sponsor of the Chennai Open 2025, strengthening India’s serve in the global game.
But this isn’t just about logos on courts and banners in stadiums. Bajaj has also teamed up with the Tamil Nadu Tennis Association (TNTA) to back its ambitious player development programme, aptly titled ‘The Next Level, ’a long-term initiative aimed at spotting, training and elevating India’s next generation of tennis stars.
As part of the collaboration, Bajaj will initially support four young women players, offering them the training, mentorship and exposure needed to turn potential into podium finishes. Over the coming years, the partnership will evolve into a broader pathway to nurture top tennis talent across India, ensuring they get access to the right infrastructure, coaching and international experience.
For Bajaj Finserv chairman and managing director Sanjiv Bajaj, this partnership is about more than sport. “Tennis is more than a sport for us. It reflects the Bajaj spirit of fairness, agility and resilience,” he said. “Our sponsorship of the Chennai Open 2025 brings the excitement of world-class tennis to passionate fans and deepens our connect with them. Together with TNTA, we are enabling budding talent to find the right mentorship and opportunity they need to ace the global stage.”
TNTA president Vijay Amritraj one of India’s most celebrated tennis icons, echoed the sentiment. “We are delighted to welcome Bajaj as a Platinum Sponsor for the Chennai Open 2025,” he said. “With Bajaj’s support, The Next Level becomes a transformative platform. We look forward to seeing our young players evolve into tennis stars on the international circuit.”
Over the next three years, Bajaj’s backing will cover everything from coaching and training camps to equipment and travel, removing barriers that often halt young talent before they hit their stride. The TNTA will handpick the top 10 promising players for intensive development under the programme.
This move is part of Bajaj’s broader mission to empower India’s youth be it through education, employment, entrepreneurship, or now, sport. By investing in the next generation of players, the group isn’t just funding athletes; it’s fuelling ambition and creating role models who can inspire millions.
With this ace partnership, Bajaj isn’t just making a statement, it’s changing the game. From powering engines to empowering athletes, the brand’s next rally is clearly about driving India’s tennis dreams to The Next Lev
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