Music and Youth

B4U Music to ‘Play Ahead’

Published

11 years ago

September 26, 2014

MUMBAI: When things are going well, it’s time to take them to the next level, especially when the market is highly competitive with a host of music channels and each one trying to outdo the other with newer and better offerings.

And so, the 15-year-old music channel, B4U Music, has reinvented itself once again with a fresh new look coupled with refreshed content and a punchy tagline, ‘Play Ahead’.

It had gone under the knife many times over the past few years, because such is the requirement of the audience which is its core viewer – the youth, believes B4U Network editorial head Kalyan Sundaram. He further goes on to say that viewers have been exposed to a lot of new concepts and in many cases it is developed to meet the socio-economic paradigm of the country that has changed over a period of time.

“Times have changed and viewers we had a couple of years back have changed too completely. Now, the new generation wants everything very fast and want to watch more exciting things,” he says.

In order to keep it to the likes of its TG i.e. 15-24 year olds, it has conceptualized a new logo and also introduced a line-up of new shows with a twist. The channel has defined its key components in the right direction. The new tagline -‘Play Ahead’ is the inspiration behind the new logo, which is synonymous with music and youth. Correspondingly, the ‘play’ symbol is universally recognised and associated with music. “We promise to deliver what the viewers would want to look forward to,” says Sundaram.

The new logo, decked with the combination of purple and pink shades, has an arrow in the shape of ‘4’ which is moving towards the upward direction. “It’s anonymous with prosperity, progress, looking forward, optimism and that is how we locked on to this look.”

The channel undergoes a rigorous research every quarter and it revealed that change is a must and dynamism is a key to growth. It took 60 days for the channel to conceptualise and bring it to execution. The new look has been designed by the in-house creative team.

“The ideas keep generating every second day. The minute we think that we need to come up with a light switch, we pull out the existing programs and see what the research has actually revealed and sink the research with the existing properties that we have created,” points out Sundaram.

With a music library of 3,000 songs, the channel which reaches out to 80 million households, recently, extended its viewership bracket by being available on DD Direct and Tata Sky marking a big leap.

It has also introduced new shows like – Insider, a weekly show which brings to the audience an insider’s perspective on the brewing controversies of tinsel town. B4U Music in association with a noted Bollywood journalist will bring the latest scoops of the B-Town directly to the audience.

In the Pink, will showcase fashion updates of Bollywood celebrities. From their current fashion statements, faux pas and grooming tips to their earlier fashion avatars.

Viewers will get to know the fitness and diet mantra of favourite Bollywood stars as they talk about what is the secret of their great shape on Caught Being Healthy. The show is an off shoot of Star Stop and we will have stars talking about their diet preferences and work out routines themselves.

But the main highlight of the channel revamp is Naanism. The snippet revolves around Edith Taylor, an old lady on the wrong side of 60 yet full of hyper energy and an acidic tongue that has earned her the moniker of “Crazy Naani”. It is a collection of Crazy Naani’s wordly wise sayings, which are laced with sharp humour and intelligent wit.

Other shows include, Co Star, Star vs Star, I’m a Star, Cover Story, YOU – Have It, Flaunt It, Celeb Fix.

“Gone are the days when they had to come to the television and watch television unless you really arrest them with good programming. You have to be on-ground with them and reflect their likes,” reasons Sundaram.

On the marketing front, the channel has promoted heavily on the digital medium like Facebook where most of the young audience exist. It delivers good amount of 1,11,427 likes on Facebook (at the time of penning the article.)

Going forward, to further promote the development, it plans to tie up with college festivals to reach out and connect more with the youth.

Though Sundaram refused to divulge any financial details, media planners believe that the music channel has grown significantly in terms of revenues and clients as well. On the revenue front, the topline of the company is profitable.

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Music and Youth

Mumbai gears up for the ultimate Global Youth Festival this December

Published

3 months ago

November 24, 2025

indiantelevision.com Team

MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.

Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.

The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.

But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.

Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.

After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.

Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.

Music and Youth

Reality Ranis swap jungle for shore as Season 2 drama washes ashore

Published

6 months ago

September 4, 2025

indiantelevision.com Team

MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.

Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.

The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.

Music and Youth

Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi

Published

6 months ago

August 18, 2025

indiantelevision.com Team

MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.

Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.

Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”

The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.