Music and Youth

B4U Music to build brand with different programme genres

Published

23 years ago

July 7, 2003

MUMBAI: B4U Music, hitherto a quiet player in the music channel segment, is bustling to make its presence felt among the plethora of me too music channels.

The channel will introduce ten new shows which will cater to a wide spectrum in the next ten days. From night clubs to looking at issues affecting those in the 15-20 age bracket, the new line up promises something for everyone.
This is not all. B4U has also undergone organisational changes. Ravi Nair, who used to earlier head B4U Movies Worldwide has also taken charge of the music channel a couple of months ago after B4U Music head Kalyan Sunderam quit. Similarly, Yugandar who used to be in charge of the creative for the movie channel is now also overseeing the music channel.
Speaking to Indiantelevision.com about the new programme initiatives Nair says, ” In terms of concepts these shows are very ambitious. An Indian music channel has not tried such shows.”
About the target audience, Nair points out that any music channel looks at an audience in the age group 15-35. B4U Music however also targets people upto 44. As far as a shift in direction, is concerned Nair says,” We are looking at the area of property building rather than just being known as a channel that airs music based shows. We are looking at getting into more interactive programming. While the logo will not change, the channel will have a more international, vibrant look.”
Dwelling on channel share, Nair says, “The share of B4U Music has gone up. We are fighting along with Channel V for the number three spot. In some areas, they are strong while in others we hold the edge. Six months back, our share was in the range of 0.30. Now it is 0.50. We see a spurt in viewership mostly in the mornings. It starts coming down at four and after six in the evening the general entertainment channels take over. In the North, B4U Movies is 1.10.”
As far as B4U Movies was concerned, Nair says that for six months it hadn’t gotten into acquiring big ticket releases. Now however it was looking to at acquisitions. He refused to divulge the names of titles, however, that were being examined. B4U has a tie up with iDream Productions. He also mentioned that the broadcaster was in talks with Saregama India which has just entered the area of film production. B4U is not looking at concentrating too much on making films that will go straight away onto television. “Film branding basically happens in theatres. So we will work with producers looking to make releases for the silver screen” Nair says.
As far as interactive measures are concerned, Nair feels live interactivity is some time away from the broadcaster. Right now it would be recorded. This will happen a couple of months from now. Asked if any on-ground events were in the pipeline, Nair says, ” Most of the shows that we are producing have the potential to become on-ground events.” Nair hinted that an onground event centred around a show would start a month after it had gone on air.
As far as ad revenues are concerned, Nair says that ad revenues for the music channel were better than those for the movie channel. On the pay front, B4U Movies is slowly picking up. Post CAS the price would stay at Rs. 10 while B4U Music would continue to be free to air. 2000 boxes have been seeded for B4U Movies in six months. For B4U Music there are 3000 boxes.
Elaborating further on CAS Nair said, “I don’t think that anyone has an answer to CAS. The Indian market is very complex and it is very easy for us to say that the government does not know what it is doing. The Rs. 72 for all channels is only a temporary measure and viewers should not expect all channels to come free. Entertainment should not be treated as a necessity,” Nair says.
Watch this space for further details about B4U Music’s new programme initatives.

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Music and Youth

Mumbai gears up for the ultimate Global Youth Festival this December

Published

3 months ago

November 24, 2025

indiantelevision.com Team

MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.

Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.

The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.

But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.

Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.

After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.

Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.

Music and Youth

Reality Ranis swap jungle for shore as Season 2 drama washes ashore

Published

6 months ago

September 4, 2025

indiantelevision.com Team

MUMBAI: The Ranis are back and this time, they’re trading leaves for waves. Warner Bros. Discovery has dropped the trailer for Reality Ranis of the Jungle Season 2, and the all-female survival show is moving from dense forests to sandy shores. The first look teases a stormy mix of crashing waves, sizzling rivalries and survival drama as 12 contestants battle for the ultimate crown.

Season 1 set the tone with fierce jungle clashes, but the sequel looks double the size and twice the fun. The fresh lineup features Samyukta Hegde, Irena Rudakova, Archana Gautam, Sara Gurpal and more all ready to swap comfort zones for chaos. Adding extra spice, Rakhi Sawant storms into the mix, promising unpredictability that only she can deliver. Guiding the spectacle once again is host Varun Sood, whose return ensures fans a familiar yet amped-up ride through the survival saga.

The timing couldn’t be more symbolic. As Discovery celebrates 40 years globally and 30 in India, the series mirrors its DNA of bold, edge-of-seat storytelling. Reality Ranis Season 2 isn’t just about endurance, it’s about power plays, transformations, and testing limits under the scorching sun. With beach brawls, surprise twists, and a crown on the line, these Ranis are set to prove that survival, like the tide, waits for no one.

Music and Youth

Tips Music acquires Studio Radha’s Cultural music of Gujarati and Kutchi

Published

7 months ago

August 18, 2025

indiantelevision.com Team

MUMBAI: Tips Music Ltd acquired Studio Radha’s complete music catalogue expanding its footprint into Gujarat’s rich cultural music heritage. The acquisition reflects Tips Music’s strategic expansion into regional markets, delivering authentic folk traditions with contemporary reach to Indian and global audiences.

Studio Radha, known for its extensive collection of 4,000+ traditional songs spanning devotional music, folk music, and cultural storytelling, adds a dynamic, heritage-rich catalogue to Tips Music’s diverse portfolio, strengthening its position in regional Indian music while exploring new digital streaming and global publishing opportunities.

Commenting on the acquisition, Tips Music Ltd managing director Kumar Taurani said, ” This acquisition, which has a authentic voice of our culture, is a strategic move to deepen our presence in India’s vibrant regional music markets. Beyond preserving this incredible legacy, our goal is to leverage our modern distribution infrastructure and introduce these timeless songs to a new generation of listeners globally. This aligns perfectly with our business strategy of investing in high-quality, diverse content that holds timeless appeal.”

The Studio Radha catalogue will be made available across all major streaming platforms and digital services under the Tips Music banner, ensuring these cultural gems reach music lovers worldwide.