MUMBAI: After nearly three years shaping pop culture moments at Warner Bros Discovery, Azmat Jagmag has called time on her stint at the media giant.
Jagmag, who joined in 2021 as head of marketing for south Asia before taking over as partnerships and solutions marketing head for INSEAK, led some of the company’s most ambitious regional pushes. She oversaw the India launch of discovery+, spearheaded the scale-up of Max across South East Asia, Hong Kong and Taiwan with over 15 telecom and MVPD partners, and drove social and marketing campaigns that turned viral from Mumbai to Los Angeles.
Before WBD, Jagmag founded Masala Chai, a content-marketing outfit that launched indie music label Jjust Music and helped reposition Puja Entertainment as a modern studio. Earlier, at Zee Entertainment, she spent over a decade leading brand and marketing strategy, pushing Zee TV and Zee Anmol to leadership positions and driving campaigns that bagged multiple industry awards.
Across her 18-year career, she has launched and scaled some of India’s most recognisable media brands, from SonyLiv to Cartoon Network. Recognised by Google as a leading woman in new-age media, she also co-authored a brand case study for IIM Ahmedabad.
As she signs off from WBD, Jagmag says the journey has been about turning “logic to magic”—a mantra that has defined her career across broadcast, DTC, movies and music. The next chapter, she teases, is already in the works.
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