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AXN to strengthen localisation focus this year

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MUMBAI: The English general entertainment space is getting crowded this year and AXN’s strategy is quite simple. Build upon the strategy that has worked so far which is delivering top notch quality shows consistently and build up the relevance with the viewer.

To achieve this aim the broadcaster is looking at more formats for on ground specials that will be broadcast later ala Extreme Dhamaka. Speaking to indiantelevision.com SET’s assistant VP Marketing Rohit Bhandari who looks after the channels operations in India said that one format could be Ripley’s. He also hinted that the Hot ‘n’ Wild contest which was done last year could be built into an annual brand. So each a year a new couple would be crowned. Last years winners Salil Acharya and Deepica Sarma could go on to hosting a show of their own later this year in the August – September period. These and other programme decisions like introducing innovative formats will be taken in Singapore later this month.

This year will see shows like 24, Alias, Fear Factor and CSI return for new seasons. Bhandari however felt that 24 could have done better. “The problem is that DVDs containing all episodes of 24 are available. So a person might decide to watch the entire show over two weekends rather than trying to catch each episode every week. Of course if he misses an episode he loses the thread. Our strategy, as is the case with our competitors, is to constantly launch shows that reach a certain standard. If something does not work you get on with the next thing.”

Bhandari maintained an optimistic outlook about Boomtown despite the fact that it did not do well in the US. “It is excellent television and stands superbly on its own.” As far as the look of the channel is concerned graphics were changed last year by the Los Angeles office in order to sharpen the brand identity.

 

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Dubbed feed to be a three month experiment: AXN also introduced a dubbed feed last month in Hindi from 8-9 pm. Right now Ripley’s airs and also six films have been chosen. Bhandari said that so far the response had been encouraging and cable ops in different parts of the Metros had started offering the feed to subscribers be it Chembur in Mumbai or Delhi. “We spend one hour a day on dubbing 8-9 pm. We are testing the market to see if this format works for us. The testing will run till April and then depending on the response we will take a decision on whether or not we should progress.”

As far as the shows that the channel would look to dub Bhandari ruled out the possibility of Alias and 24 getting dubbed despite the enormous action quotient. “One thing we realised early on is that if a show has a 60-70 per cent element of the background voice then when you introduce it in any language it looks far more ambient.”

“The problem with Alias is that there are many voices involved and so the technical expertise required goes up. In addition if there is a bad lip synch the audience will feel disconnected towards the product. Another major challenge here is getting the nuance of the dialogue right,” he added.

“One show that would be looked at is Guinness World Records. It has the ‘wow’ factor and everybody is familiar with the brand like the books. This is the best way to introduce people to the AXN brand in its purest form. Other shows that are prime candidates for dubbing include Now See this, Maximum Exposure,” said Bhandari. Talking about World Rally Championship (WRC) which had just been introduced he said that this did not reflect any change in brand positioning.

“We have always had a slot in the hardcore adventure space. We used to have eco challenge. However viewers are more likely to identify with cars as the concept of motor sports rallying is picking up in India. The MRF Team’s success has heightened the level of awareness among Indians about the sport. The cars look those that viewers drive to work and thus the brand connect is built. Also very few Indians display the kind of physical activity that is seen in eco challenge. We tend to be physically inert and so the connect with average cars being put through endurance tests is much more.”

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AXN experienced marginal growth for 2003: Bhandari admitted that distractions like the World Cup and other cricket activity last year meant that AXN grew marginally and not exponentially. The channel share was consistent in the 9-11 pm slot which is fine as everybody is targeting that slot. It grew from 11- midnight by around 10-15 per cent. The weekend share also grew by the same extent because of the movies. The Hot ‘n’ Wild slot which generated buzz has also seen growth.

He went on to add that the fact that news channels were increasingly acting entertainment-ish was having a positive rub off effect on AXN and the other general entertainment channels. “The awareness about the kind of content is growing. Recently quite a few of the news channels covered the Golden Globe Awards and so more people come to know that shows like 24 won awards. People start talking about the same and curiosity is aroused.”

Asked whether the shift to the lifestyle segment had worked Bhandari said that the results would show up over a long period of time meaning a year and a half. “You are trying to shift an attitude. While he will soak in some of the lifestyle stuff like Hot n wild he will not do so at one go. For him to relate AXN to a certain lifestyle will take time.”

 

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Scope for mobile phone content limited in India: As far as offering content to mobile phone providers was concerned Bhandari said that while the GPRS facility is available very few Indians subscribe to it. “The growth potential is enormous in South East Asia. Basically Indians are satisfied with receiving score updates and news flashes. Their attitude is that they do not need to watch content that they get on television on a small handset. So we will have to evaluate business opportunities in this segment before taking a decision on tying up with mobile phone operators.”

English Entertainment

The end of Freeview? Britain debates switching off aerial tv by 2034

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UK: The aerial is losing its grip. As broadband becomes the default way Britons watch television, the UK is edging towards a decisive, and divisive, question: should Freeview be switched off by 2034? The issue, highlighted in reporting by The Guardian, has exposed deep fault lines over access, affordability and the future of public service broadcasting.

For nearly 25 years, Freeview has delivered free-to-air television from the BBC, ITV, Channel 4 and Channel 5 to almost every corner of the country. Even now, it remains the UK’s largest TV platform, used in more than 16m homes and on around 10m main household sets. Yet the same broadcasters that built it are now pressing for its closure within eight years.

Their case rests on a structural shift in viewing. Smart TVs, superfast broadband and the Netflix-led streaming boom have pulled audiences online. Advertising economics have followed. By 2034, the number of homes using Freeview as their main TV set is forecast to fall from a peak of almost 12m in 2012 to fewer than 2m, making digital terrestrial television, or DTT, increasingly costly to sustain.

But critics say the rush to switch off risks abandoning those least able, or least willing, to move online.

“I don’t want to be choosing apps and making new accounts,” says Lynette, 80, from Kent. “It is time-consuming and irritating trying to work out where I want to be, to remember the sequence of clicks, with hieroglyphics instead of words. If I make a mistake I have to start again.”

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Lynette is among nearly 100,000 people who have signed a “save Freeview” petition launched by campaign group Silver Voices. She fears the government is about to “take [Freeview] away from me and others who either don’t like, can’t afford, or can’t use online versions”.

Official figures underline the fault lines. A report commissioned by the Department for Culture, Media and Sport estimates that by 2035, 1.8m homes will still depend on Freeview. Ofcom’s analysis shows those households are more likely to be disabled, older, living alone, female, and based in the north of England, Wales, Scotland and Northern Ireland.

Freeview is owned by the public service broadcasters through Everyone TV, which also operates Freesat and the newer streaming platform Freely. After two years of review, DCMS is expected to set out its position soon, drawing on three options proposed by Ofcom: a costly upgrade of Freeview’s ageing technology; maintaining a bare-bones service with only core PSB channels; or a full switch-off during the 2030s.

The broadcasters have rallied behind the third option. They argue that 2034 is the logical cut-off, when transmission contracts with network operator Arqiva expire. By then, they say, the cost of broadcasting to a dwindling audience will far outweigh the returns from TV advertising.

Ofcom agrees a crunch point is approaching. In July, the regulator warned of a “tipping point” within the next few years, after which it will no longer be commercially viable for broadcasters to carry the costs of DTT.

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Others see risks beyond economics. Questions remain over whether internet TV can reliably deliver emergency broadcasts, such as the daily Covid updates, in the way that universally available DTT can. The UK radio industry has also warned that an internet-only future for TV could push up distribution costs and force some radio stations off air if PSBs no longer share Arqiva’s mast network.

“It is a political hot potato,” says Dennis Reed, founder of Silver Voices, who says he has “dissociated” his organisation from the government’s stakeholder forum, which he believes is “heavily biased” towards streaming.

The Future TV Taskforce, representing the PSBs, counters that moving online could “close the digital divide once and for all”. “We want to be able to plan to ensure that no one is left behind,” a spokesperson says, adding that rising DTT costs could otherwise mean cuts to programme budgets.

The numbers show the scale of the challenge. Of the 1.8m Freeview-dependent homes projected for 2035, around 1.1m are expected to have broadband but not use it for TV. The remaining 700,000 are forecast to lack a broadband connection altogether.

Veterans of the analogue switch-off, completed in 2012 after 76 years, recall similar fears of “TV blackout chaos”. Around 6 per cent of households were labelled “digital refuseniks”, yet a targeted help scheme and a national campaign, fronted by a robot called Digit Al voiced by Matt Lucas, delivered a largely smooth transition.

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This time, the BBC is less keen to foot the bill. Tim Davie, the outgoing director general, has said the corporation should not fund a comparable support programme for a Freeview switch-off.

Research for Sky by Oliver & Ohlbaum suggests that with early awareness campaigns and digital inclusion measures, only about 330,000 households would ultimately need hands-on help ahead of a 2034 shutdown.

Meanwhile, viewing habits continue to fragment. Audience body Barb says 7 per cent of UK households no longer own a TV set, choosing to watch on other devices. In December, YouTube overtook the BBC’s combined channels in total UK viewing across TVs, smartphones and tablets, albeit measured at a minimum of three minutes.

That shift may accelerate. YouTube has recently blocked Barb and its partner Kantar from accessing viewing session data, limiting transparency just as online platforms consolidate power.

“When the government chose British Satellite Broadcasting as the ‘winner’ in satellite TV it was Rupert Murdoch’s Sky instead that came out on top,” says a senior TV executive quoted by The Guardian. “There already is such an outsider ready to be the winner in the transition to internet TV; it is YouTube.”

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Freeview’s future now hangs on a familiar British dilemma: modernise fast and risk exclusion, or protect universality and pay the price. Either way, the aerial’s days as king of the living room look numbered.

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English Entertainment

Christian Vesper steps down as Fremantle’s global film and drama CEO

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LONDON: Christian Vesper is leaving Fremantle after ten years as ceo, global film and drama, ending a tenure that turned the company into an internationally recognised centre of excellence for drama and film. Since joining in 2016, Vesper expanded Fremantle’s scripted footprint, overseeing or exec producing over 80 films and series in the last five years, with the 100th slated for release in 2026.

Vesper shepherded hits including Bugonia, Pillion, Queer, Maria, The Chronology of Water, Picnic at Hanging Rock, The Luminaries, On Becoming a Guinea Fowl, and the upcoming Rachel Weisz starrer Séance on a Wet Afternoon. Festival favourites and critical darlings under his watch include Without Blood (Angelina Jolie, Salma Hayek), M. Son of the Century (Joe Wright, Luca Marinelli), Faithless (Tomas Alfredson, Frida Gustavsson), Cannes winner My Father’s Shadow, and The Listeners (Janicza Bravo, Rebecca Hall). He also set up the Fox revival of Baywatch.

Vesper forged a formidable slate of first-look and creative collaborations with global talent, including Emma Stone and Dave McCary’s Fruit Tree Production; Kristen Stewart, Dylan Meyer and Maggie McLean’s Nevermind Pictures; Pablo and Juan de Dios Larraín’s Fabula; Rachel Weisz and Polly Stokes’ Astral Projection; Edward Berger’s Nine Hours; Johan Renck and Michael Parets’ Sinestra Films; Sarah Condon’s Fair Harbour; and Richard Yee and Krishnendu Majumdar’s Me+You Productions.

Based in London, Vesper reported to Andrea Scrosati, group coo and ceo continental Europe, who will now oversee the film and drama division on an interim basis alongside the wider leadership team.

Scrosati said: “Christian’s vision has built the credibility of our drama and film slate. With him at the helm, we delivered consistent success and critical acclaim. We appreciate that he now wishes to focus on new horizons, and we all wish him well.”

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Vesper said: “After 10 years, the time is right to step down. Fremantle has been a huge part of my life. I’m proud of what we’ve achieved — the 100th film this year underlines the progress made. We’ve built a dedicated, talented team, and I know they will take our film and drama business to even greater heights. Now is the perfect moment for my next adventure.”

Before Fremantle, Vesper spent 14 years at Sundance TV overseeing scripted projects and co-productions including Rectify, The Honorable Woman, The Last Panthers, Top of the Lake and Deutschland 83. He also held roles at HBO, iFilm, October Films and USA Films.

From festival acclaim to awards galore — four academy awards, two golden globes, five baftas, eight cannes winners, seven venice winners including the golden lion — Vesper leaves Fremantle’s film and drama operations in a position of strength, a legacy of ambition, vision and global impact, and a company poised for even bigger hits.

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English Entertainment

Paramount extends deadline on Warner Bros. hostile bid

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NEW YORK: Paramount Skydance has gone on the offensive against Warner Bros Discovery, calling its amended merger with Netflix an admission of weakness and still a bad deal.

In a sharply worded filing late on January 22, Paramount said the revised Netflix agreement “falls well short” of its own $30-per-share all-cash offer and urged WBD shareholders to vote it down at a forthcoming special meeting. The company has also extended its tender offer to February 20, buying time as it presses for regulatory clearance.

At the heart of the attack is money and certainty. Under the Netflix transaction, WBD shareholders would receive $27.75 a share in cash, assuming the group can offload $17bn of debt on to the spun-out Discovery Global business. If that assumption fails, the payout shrinks, dollar for dollar.

Paramount argues it almost certainly will fail. Based on leverage levels at Versant Media, a close peer, Discovery Global could sustain only about $5.1bn of net debt. That would push roughly $11.9bn back on to WBD’s studios and streaming arm, cutting the implied cash consideration from Netflix to about $23.20 a share.

WBD’s own advisers appear to share the scepticism. Discounted cash-flow analyses valued Discovery Global’s equity as low as $0.72 a share. Paramount has previously pegged it at between zero and 50 cents. Yet WBD is asking shareholders to approve the Netflix deal without disclosing the final capital structure of Discovery Global, despite admitting they “will not know or be able to determine” the actual merger consideration at closing.

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Paramount says that rush is no accident. Once approved, the Netflix deal would shut the door on what it calls a value-maximising alternative, a $108.4bn enterprise-value transaction, all cash, with far less regulatory baggage than Netflix’s $82.7bn-equivalent proposal.

That baggage matters. Paramount warns that a Netflix-WBD tie-up would further entrench market concentration, handing Netflix an estimated 43 per cent of global subscription video-on-demand customers. Prices would rise, creators would lose leverage and cinemas would suffer, it argues. Regulators, especially in Europe where Netflix already dominates and HBO Max is its main rival, are unlikely to be persuaded by Netflix’s attempt to define the market as including YouTube, TikTok and Instagram.

By contrast, Paramount pitches its own bid as pro-competitive, bolstering theatrical output and strengthening Hollywood’s creative ecosystem.

The gloves also come off on governance. Paramount says the WBD board publicly defended the original Netflix deal even as it renegotiated it, refused to engage with Paramount once talks with Netflix reopened and continues to withhold “highly material” information while racing to a vote.

Shareholders appear to be listening. As of late on January 21, more than 168.5m WBD shares had been tendered into Paramount’s offer.

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The message from Paramount is blunt. The Netflix deal is smaller, shakier and riskier. The cash is on the table, the clock is ticking and shareholders now have a choice to make.
 

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