MUMBAI: Singapore-based Animeta has fired up an AI film studio in Mumbai, betting that artificial intelligence can turbo-charge content creation for brands and filmmakers hungry for rapid-fire storytelling.
The creator-tech company’s new vertical marries human creativity with machine-generated visuals, promising to churn out everything from promotional clips to feature-length films at breakneck speed. The venture taps into Google Cloud’s start-up programme, which provides access to the tech giant’s Vertex AI Veo3 video generation model alongside copyright protection.
“We’ve built a hybrid model where human creativity and AI technology work together seamlessly, empowering creators to tell their stories faster, smarter, and infinitely scalable,” said Animeta founder Anish Mehta who has spent two decades reimagining animation storytelling.
The Mumbai studio aims to capitalise on India’s booming digital content market whilst addressing creators’ perpetual challenge: producing high-quality material at scale without breaking budgets or timelines. The platform allows writers and filmmakers to blend original scripts, music and voice work with AI-generated visuals.
Animeta already boasts heavyweight clients including Amazon, Starbucks, Warner Music, L’Oréal Group, Tata Group, McDonald’s and Uber through its Brandstar platform, which corrals over 400,000 creators. The company’s tech arsenal spans computer vision, video encoding, natural language processing and large language models.
The move signals how AI is reshaping content production as streaming platforms and brands scramble for fresh material. Traditional filmmaking’s lengthy production cycles increasingly clash with digital-first audiences’ appetite for constant content consumption.
Google Cloud’s backing provides crucial copyright indemnity—a key concern as AI-generated content faces legal scrutiny over intellectual property rights. The partnership positions Animeta to exploit AI’s creative potential whilst shielding clients from potential litigation.
The venture underscores Mumbai’s emergence as a hub for AI-powered media innovation, challenging Hollywood’s traditional dominance in cutting-edge production technology.
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