e-commerce
Amazon tweaks new app logo after comparison with Hitler’s moustache
MUMBAI: If you have ever ordered a package from Amazon, you would be familiar with their product packaging- an ubiquitous brown cardboard box with a black adhesive tape running along its sides. Taking this imagery even further, the e-commerce giant had unveiled its new app icon in January featuring a brown box with a jagged piece of blue tape, right above its trademark smile-shaped arrow — overall, giving the icon the appearance of a smiling face. But unfortunately for the online retailer, it evoked anything but smiles from certain sections of social media.
The logo came under fire from some netizens globally, who felt that the blue tape, positioned above the smiling arrow logo, had an uncanny resemblance to the infamous toothbrush moustache sported by German dictator, Adolf Hitler. Some went so far as to claim that the new app icon reminded them of a smirking Hitler. The comparison blew up social media until Amazon decided to come up with a new logo to quell the outrage.
The e-tailer, which had updated its new logo across most regional app stores, quietly rolled out a minor update to its icon. The new logo now has the blue tape, minus the jagged edge and folded at the corner to remove any iota of resemblance to the ‘provocative’ moustache.
https://twitter.com/alexhern/status/1366396140116131842?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1366396140116131842%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fd-3643645932941219977.ampproject.net%2F2102200206005%2Fframe.html
“Amazon is always exploring new ways to delight our customers. We designed the new icon to spark anticipation, excitement, and joy when customers start their shopping journey on their phone, just as they do when they see our boxes on their doorstep,” said the company’s spokesperson of the original change from the age-old shopping-cart icon.
It was unclear if criticism of the new logo prompted the second redesign this year for the company which advertises itself as “delivering smiles to customers’ doorsteps”.
Coming on the heels of another logo change by yet another e-commerce player — Myntra after indignation from an Indian citizen — it is evident that corporations are treading on eggshells when it comes to their branding. The Indian fashion e-tailer headquartered in Bengaluru, Karnataka had to alter its app icon after an NGO charged the M-shaped logo was offensive and derogatory towards women. Myntra changed the logo soon after a complaint was lodged with the cyber cell in Mumbai by Avesta Foundation's Naaz Patel, noting that the brand’s signage resembled a naked woman with splayed legs, and was hence "obscene".
The logo, with some minor tweaks to the original, was changed across Myntra's website, app and packaging material. The matter, however, drew a mixed response from netizens. While some welcomed the company's decision to change the logo, many said such demands for logo changes seemed whimsical.
Ironically, a few also said the complaint exaggerated and brought to notice the supposed structure of the logo, which many would not have cared to notice otherwise; going on to add that they "cannot unsee it now".
So then the question arises, in an era of social media outrage and trolling where do brands draw the line? The ability of social media to highlight trends or criticisms cannot be discounted, more so for an e-commerce platform. With the online space becoming more expansive and diverse, consumer expectations for companies to be sensitive to the experiences of different groups has only grown. However, opinion remains divided on whether brands should bend over backward to consider all the possible ways people could misuse or misinterpret their logos.
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24




