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All SET for a Hrithik storm

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First there was cine heartthrob Hrithik Roshan on Star’s Rendezvous With Simi Garewal. Now Sony has gone two up, and lined up three shows about Tinseltown’s top hunk, scheduled to air between 31 March and 23 April 2001.

 

The first of the three programmes, The Roshans – Hrithik Live in Concert, will be aired on 31 March on SET while the other two episodes about the making of the star will be screened on 16 and 23 April respectively.

 

The concert is a celebration of 50 stellar years of the Roshan family in the film industry: director and former actor Rakesh Roshan, Filmfare Award-winning music director Rajesh Roshan and Hrithik Roshan himself. In the concert, Rakesh Roshan reminisces on his time in the film industry, from when he joined till the launch of his son Hrithik in the film Kaho Na Pyaar Hai, which he directed.

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The highlight of the show will be Hrithik Roshan’s stage dances. Captured by 17 cameras, he will be performing different numbers from his three films, Kaho Na Pyaar Hai, Fiza and Mission Kasmir. The songs include Sitaroon Ki Mehfil, Kaho Na Pyaar Hai, Pyaar Ki Kashti Mein, Aaja Mahiya, Bhumbro, and Rind Poshmaa.

 

Of the three programmes, the remaining two-part series traces Hrithik Roshan’s journey from childhood till the day he picked up the Filmfare Best Actor award for his debut film Kaho Na Pyar Hai, which was released last year.

 

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Says Hrithik Roshan’s sister-in-law Farah Khan, vice president – production and chief creative head, Numero Uno International Ltd which produced these programmes: “The idea is to let people know that Hrithik Roshan is not an overnight star as the media has projected him to be, but instead a lot of hard work has gone behind his success.”

 

Hrithik is the only star son who was financially broke most of the time, who would stammer while talking and was an extremely introverted person. Quite unlike the star he is today, she quips.

 

Sony is leaving no stone unturned when it comes to promoting the show. At the moment, Rs 10 million is being spent for promos over the next 15 to 20 days apart from in-house promos aired on television, says Kacon Sethi, executive vice-president, marketing and sales. Apart from that, they are still in the process of working on the post telecast ad campaign for Hrithik Mania. “We are building up pre-campaign and post campaign publicity,” says Sethi.

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The channel has a one year contract with Numero Uno for the telecast of two airings of the series.

 

Sony has roped in Coke as the third partner for the series. Hometrade.com is the major sponsor, among others, for the show which will be aired in 123 countries across the world. Ad rates have been pegged at Rs 350,000 to 400,000 per ten second spot, which should fetch the channel somewhere in the region of Rs 70 million.

 

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And this is just the beginning. Sony promises six more such shows with “real big stars”.

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Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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