GECs

Al Jazeera begins its inroad into India

Published

12 years ago

October 18, 2013

MUMBAI: Lately if you’ve come across one too many hoardings saying: “We put human beings at the centre of our stories”, it’s only because Al Jazeera, the Doha-based English news channel, has kicked-off its first campaign to make its presence felt across the country.

Al Jazeera forayed into the Indian market way back in 2006, but had to wait four long years before being granted a downlink license for airing. Thereafter, the channel slowly went about expanding its reach into more and more Indian households to get a toehold alongside existing competitors i.e. BBC and CNN. Three years down the line however, the channel felt the time was ripe, especially with the festive season already here, to announce its presence nation-wide, especially in major metros like Delhi, Mumbai, Kolkata, Chennai and Bangalore as well other towns.

Kick-started beginning October, Al Jazeera’s first campaign is here to stay till end November, after which an assessment will be done to evaluate viewership changes that may have taken place since the onset of the campaign. Approximately Rs 2- 2.5 crores have been spent on the nationwide campaign. Three creative ideas are trying to spread Al Jazeera’s message by displaying three issues- profits, earthquakes and global warming.

The focus of the campaign, whose creative has been designed by Ogilvy & Mather, is OOH (hoardings and buses), print and radio, with the talking point being how the channel always gives a human picture to issues. “People are the centre of the story is what Al Jazeera stands for and what we are trying to highlight through the campaign,” says Al Jazeera India bureau chief Anmol Saxena.

“The first phase was to let the people sample the channel and now, it is time to create awareness regarding Al Jazeera through this campaign,” says Saxena.
Anmol Saxena says that Al Jazeera puts people at the front of issues

Meanwhile, the second phase of the awareness campaign will begin in January 2014. Recently, the channel also launched a dedicated page for India, which according to Saxena will stay for a while. “There are always spotlight countries and currently the spotlight is on India,” he says.

“The campaign will definitely help lift the profile of Al-Jazeera and result in generating pull amongst Indian TV viewers,” says a media observer. “It’s a high decible one definitely and good money is being spent on it. But the Al-Jazeera team will have to simultaneously ramp up local coverage as well as distribution for the full benefits to accrue. Distribution in India is not that easy.”

Another media expert states that there is a perception failure about the channel amongst Indians. “They think it is an Arabic perspective on world developments and that it is not as democratic as CNN or BBC. It is a long and winding road to correct this perception.”

Currently, the Delhi bureau is the only office which covers the whole of India, with seven employees that would increase to about 10 in the next few months. The channel has had Sohail Rehman and Divya Gopalan as dedicated India correspondents since a few years and many freelancers who contribute to the channel and the website.

As of now, Al Jazeera is an FTA channel available on both DTH and cable TV (digital plus analog) while plans are afoot to acquire on the digital and DTH fronts. Presently, the channel is available on Tata Sky, Dish TV, InCable, Hathway and DEN.

Up Next

Festivals give independent filmmakers an opportunity to showcase talent: Nandita

Don't Miss

Cisco increases its reach to 100 million digital TV homes in Asia Pacific

Click to comment

GECs

Sun TV posts steady revenue, profit dips amid rising costs

Published

3 weeks ago

February 7, 2026

indiantelevision.com Team

CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.

GECs

SPNI hires Pradeep M with responsibility for standards and practices in the south

Published

4 weeks ago

February 3, 2026

indiantelevision.com Team

MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

GECs

Colors Gujarati rolls out two new shows from 2nd February

Published

4 weeks ago

February 2, 2026

indiantelevision.com Team

MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.