MUMBAI: Ajit Varghese has quit as head of revenue, entertainment and international at JioStar, the Reliance–Disney joint venture created in November 2024. His departure, confirmed via an internal memo, comes under a year after he was brought in to drive monetisation across television, digital and overseas businesses.
Mahesh Shetty, currently head of revenue for the 90 plus channels and JioHotstar for large client universe which acounts for more than 80 per cent of the platform’s income will take charge of the entertainment revenue mandate. A Viacom18 alumnus, Shetty has more than 20 years’ experience in media sales, including a stint as head of network sales.
Varghese, a veteran with over three decades in advertising and media, joined Disney Star in January 2023 to head network sales before moving to JioStar. He earlier led monetisation at ShareChat and Moj, and spent over a decade at WPP, where he rose to global president of Wavemaker.
He was recently awarded with an Indian Telly Award for his performance as head of revenue.
Industry watchers are now keenly awaiting Varghese’s next move, given his track record of steering businesses through transformation across agencies, broadcasters and digital platforms.
Leave a Reply