MUMBAI: When brands lose the plot, it’s often not the story but the spreadsheet. M37Labs has unveiled Ebic.ai (Enterprise Brand Intelligence Console), a first-of-its-kind vertical AI platform designed to overhaul the 100 billion dollars global marketing, PR, and communications industry by unifying its notoriously fragmented workflows.
The numbers tell the story: industry research shows communications professionals juggle an average of 11 different tools daily, with 68 per cent citing disjointed workflows as their top productivity hurdle. Ebic.ai claims to end this chaos by consolidating everything from monitoring to narrative-building into a single adaptive console.
Early deployments across enterprise clients in India and Malaysia have been striking. Teams reported up to 15x productivity gains and 3x time savings thanks to unified dashboard management. In just two months of use, Ebic.ai’s predictive algorithms identified and helped avert three potential brand crises, shifting communications from reactive firefighting to proactive strategy.
At its core, the platform integrates four AI-driven modules:
● Real-time Omnichannel Brand Monitoring: A contextual AI co-pilot that delivers global updates and enables 3x faster strategic decision-making.
● Predictive Crisis Detector: Scans millions of data points to flag risks early; in trials, it spotted emerging threats weeks before reputational damage could occur.
● Strategic Narrative Engine: Uses reinforcement learning to co-create compelling content while maintaining brand voice, with users reporting 3x more efficient output.
● Intelligence Hub: Goes beyond mention tracking with competitor positioning and opportunity mapping.
“The biggest bottleneck in communications isn’t ideas, it’s execution trapped in disconnected systems. EBIC.AI is the intelligent co-pilot that finally unifies these workflows,” said M37Labs co-founder & CEO Prashant Shivram Iyer.
Adding to this, M37Labs CAIO & co-founder Zorawar Purohit noted: “Other tools monitor; Ebic.ai comprehends and acts. It learns from every interaction, continuously protecting and enhancing brand value. This isn’t an incremental step, it’s a new operating model for brand management.”
Built by a world-class developer team out of India for global adoption, Ebic.ai runs on a cloud-native, multi-language architecture. Its early success with multinational clients underscores both its scalability and its ambition: to replace the patchwork of single-point services with a single, intelligent hub for enterprise brand management.
In a world where attention spans are shrinking and crises can explode in minutes, Ebic.ai is pitching itself as the difference between scrambling and strategising and for an industry fuelled by reputation, that’s a shift worth more than a headline.
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