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16 brands line up to ‘Find Dory’ in India

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MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited for the latest animated delight from Pixar and Disney that will release on 17 June in Hindi and English in 2D, 3D and IMAX formats across 600 screens in India.

Including Myntra, Bioworld, Trucare, Hamleys, Gingercrush, Firstcry,  Colgate and Yakult — as many as 16 Indian brands have come on board to celebrate the animated adventures Nemo, Dory and Marlin. As per Disney India, that is the highest number of brand integrations that any animated movie has achieved in India. 

Which doesn’t come as a surprise given the increasing importance of kids in purchase decisions in families as per industry recognised Turner’s New Generations report 2016. With the growing popularity of animated movies in India amongst kids, brands too are paying keen attention and increasing their visibility.  

Explaining why Finding Dory would strike a chord with a larger audience, Disney India consumer products head and VP Abhishek Maheshwari said, “Finding Nemo was one of the most successful Disney and Pixar movies and we are very confident that the then younger audience, who are now grown up to be young adults or parents will come watch Finding Dory and at the same time introduce the franchise and its lovable characters to their kids, nephews and nieces.”

Apart from the usual brands that are believed to have kids as their primary TG, Finding Dory has seen media promotions and merchandising deals across a wide range of categories.  While Myntra, Bioworld and Trucare have signed merchandising deals for its apparel range , brands My Baby Excel, Frank and  Rowan have struck merchandising deals to launch for the new Finding Dory toys product line. 

Excited about launching an apparel collection for the much anticipated Disney film, Myntra Fashion Brands head Abhishek Verma said, “The in-house brand, YK (Yellow Kite) has specially associated with Disney for a fun filled Finding Dory kids wear collection. We are extremely excited about our collaboration and look forward to its success”.

In the household segment, Essfil is producing special Finding Dory themed frames and mugs, while Raghuvir Lifestyle  is weaving bedsheets with the colourful characters on. 

For the consumer electronics segment, Macmerise and Hamee have signed deals for their power banks and mobile covers.

Retail and eCommerce players didn’t lose out either in making the most of the eyeballs the movie promises to grab with Hamleys, Gingercrush and  Firstcry on board as brand partners. 

“Activations around movies gives us a good opportunity to engage with the customers and create lasting impressions, especially if there is good movie merchandise available. Finding Dory is one such successful story where we are seeing a lot of traction on the sales front with animatronic models of Dory, Nemo and others selling as hot cakes in our stores even before the movie hits the theatres. We are planning multiple activities across our stores in association with Disney over the next two weeks to promote the movie and the merchandise,” shared Hamleys head of products Manu Sharma on how associating with animated films that targets kids is a significant marketing move for brands.

The media spends for the movie’s promotion are in the range of between Rs 75 lakh to Rs 1 crore approximately for each media association, while the merchandising deals for toys and apparels  etc., start at Rs 50 lakh and go up to Rs 1 crore as well.  As per industry estimates, these brand associations amount to between Rs 15and 18 crore worth of media value for the studio. 

Going by insights from media management agencies, brands like Hamleys and Yakult with kids as their TG would predominantly spend on kids channels for media promotions of the movie, followed by English GEC channels to target young parents. 

Apart from the media promotional deals that the studio has signed with Colgate and Yakult, Disney has focused the film’s marketing strategy on two key points — firstly, it reached  out to Finding Nemo fans and built affinity towards Dory among kids; and secondly by creating a local relativity in the market by inducing local elements.

The film was dubbed in Hindi with dialogues written by Mayur Puri. Puri and his team of writers along with the extraordinary voice cast have given a unique twist to the Hindi dubbed version of Finding Dory, by giving the characters special localized accents – such as the Nawabi Sea Lions as seen in the Hindi trailer.

Speaking of his association, Puri said, “After The Jungle Book and Captain America: Civil War, this is my third project with Disney India and I cannot think of a better project to complete our ‘hat-trick’. It has been a learning experience as well as a joyride to bring Dory, Nemo and a host of new adorable characters to life. I’m extremely proud of the Hindi version which keeps the essence of the original intact but is more relatable for the Indian audience.”

Disney India had earlier used the same strategy which successfully worked for its popular international release The Jungle Book. 

Disney’s marketing strategy further included tie-ups with media houses to host special ‘Bring your kids to work’ activities wherein kids were treated to fun Dory related activities to build affinity towards the character.

In addition, Disney India has partnered with PVR cinemas for on ground activities like  ‘Doryminders’, reminding people of movie going etiquette and the ‘Finding Dory’ treasure hunt, which allows lucky moviegoers to win exciting prices. Disney has also partnered with Imagica and Hamleys for Dory centric activities and photo opportunities with interactive standees.

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A new chapter unfolds as Lens Vault Studios debuts Bal Tanhaji

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MUMBAI: History is getting a fresh rewrite this time with code, creativity and a longer arc in mind. Lens Vault Studios has announced its first original production, Bal Tanhaji, marking the official entry of the newly launched, tech-driven studio into India’s evolving entertainment landscape.

Arriving six years after the box-office success of Tanhaji: The Unsung Warrior, the new project expands the universe rather than revisiting familiar ground. Bal Tanhaji explores uncharted narrative territory, signalling a clear shift from one-off cinematic spectacles to long-format, world-building storytelling designed for digital-first audiences.

At the heart of this ambition is Prismix Studios, the in-house generative AI and technology arm powering the creative engine behind the show. The studio’s approach blends storytelling with next-generation tools, aiming to reimagine how Indian IPs are created, scaled and sustained beyond theatrical releases.

For Lens Vault Studios chairman Ajay Devgn the new venture represents a deliberate step beyond traditional cinema. The focus is firmly on building long-form intellectual properties across fiction and non-fiction, tailored to changing viewing habits and platform-led consumption. He said the studio intends to explore formats that remain largely untapped, while drawing on the team’s experience with large-scale cinematic storytelling.

Lens Vault Studios founder and CEO Danish Devgn echoed that sentiment, describing Bal Tanhaji as the studio’s first generative-AI-led IP and the starting point of a broader vision. The aim, he noted, is to carry forward the legacy of the Tanhaji universe while connecting with younger audiences through a blend of powerful narratives and emerging technologies.

With Bal Tanhaji, Lens Vault Studios is planting its flag early not just launching a show, but signalling a larger play for cinematic universes that live, grow and evolve across platforms. If this debut is any indication, the future of Indian storytelling may be as much about imagination as it is about innovation.

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EiPi Media takes Chacha Chaudhary and Sabu into the AI era

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MUMBAI: EiPi Media has struck a licensing partnership with Pran’s Features LLP and Toonz Media Group to create AI-powered digital content featuring Chacha Chaudhary and his inseparable sidekick Sabu, signalling a new phase in the monetisation of India’s legacy intellectual property.

Under the agreement, Pran’s Features LLP, the copyright holder of the iconic comic characters created by the late cartoonist Pran Kumar Sharma, has licensed EiPi Media to develop short-form, AI-driven animated microfilms for branded and platform-native use. The effort aims to preserve the humour, values and visual identity of the originals while adapting them for a digital-first audience.

The initiative sits at the intersection of three converging trends: the untapped commercial potential of India’s legacy IP, a maturing animation and storytelling ecosystem, and AI-led production tools capable of delivering cinematic realism at scale and speed. The resulting content is designed for high engagement across social and digital platforms, with brand integration woven into narrative rather than bolted on.

EiPi Media founder and chief executive Rohit Reddy, said the partnership is about extending cultural relevance, not novelty. “By harnessing AI, we are creating emotionally resonant stories at digital speed, while keeping the characters’ original charm and values intact,” he said, adding that the goal is to build long-term narrative value across platforms and generations.

Pran’s Features LLP director Nikhil Pran, said Chacha Chaudhary has always evolved with changing media, from print to television and now AI-powered animation. “This step allows us to embrace new technology while staying true to a character that became part of everyday cultural literacy across India,” he said.

Viswanath Rao of Toonz Media Group said the collaboration reimagines the duo as hyper-realistic, performance-driven AI personas built for digital-first platforms, avoiding both dated animation styles and superficial AI gimmicks.

Planned outputs include branded short films, narrative-led brand campaigns and seamless IP integrations across digital ecosystems. In an overcrowded attention economy, EiPi Media is positioning Chacha Chaudhary and Sabu not as revived icons, but as living characters: familiar, trusted and engineered for the future of storytelling.

 

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Indonesia’s top horror IP house backs A Banquet for Hungry Ghosts

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SINGAPORE: The cauldron of Asian horror just got a potent new ingredient. A Banquet for Hungry Ghosts, the animated Singapore–Taiwan–Ireland horror anthology, has welcomed Indonesia’s powerhouse IP studio Kucing Hitam as co-producer, expanding its regional footprint at this year’s Asia TV Forum.

The 90-minute feature, adapted from Chinese-American author and chef Ying Chang Compestine’s acclaimed book, weaves four standalone yet interconnected tales steeped in tradition, terror and food folklore. Already tipped as one of the region’s most anticipated films, the project recently won the NMEA Award at Taiwan Creative Content Fest for its cross-disciplinary creative approach.

Kucing Hitam, founded in 2019, has carved a niche in Southeast Asian genre storytelling and is best known for shaping cultural blockbusters such as KKN di Desa Penari, Indonesia’s highest-grossing horror film. The company has built a strong IP pipeline by nurturing creators with massive grassroots followings, and in recent years it has expanded decisively into film production and original IP development.

Founder Charles Johannes said the anthology resonated deeply with Indonesia’s current wave of horror storytelling, which blends tradition with contemporary anxieties. He said the team was eager to help broaden the film’s global reach.

Kucing Hitam brings a track record linked to more than US $20 million in cumulative Indonesian box office revenue. For the film’s Indonesia-set segments, LMN VFX in Jakarta and Indonesia–Singapore investment firm Goshen Group will join the production team.

Singapore’s Mediacorp has supported the project from its earliest days, backing it during its infancy as a television pilot under the broadcaster’s Creatives Assembly initiative. Chief customer and corporate development officer, Angeline Poh, praised the project’s evolution from local concept to international collaboration.

Further strengthening the film’s finish is Telegael, the award-winning Irish studio under the Toonz Media Group, which will lead post-production. The partnership brings European technical finesse to the heart of Asian storytelling, enhancing the film’s global appeal.

Robot Playground Media co-founder Ervin Han, who created the project, said Kucing Hitam’s instinct for Asian horror adds depth to the film’s lore, while producer Justin Deimen emphasised the franchise potential of the Banquet universe across formats and brand partnerships.

For Indonesia specifically, Goshen Group’s managing director Allen Jordan noted that the film’s twin themes of food and fear make it a natural fit for local audiences.

A Banquet for Hungry Ghosts is expected to haunt theatres in early 2027, with Toonz Media Group and Robot Playground Media steering regional pre sales as the project returns to its Asian creative roots.

 

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