MUMBAI: Yash Raj Films (YRF) has ventured into digital download of full movies through tie-ups with two websites technologically equipped to offer VoD (video-on-demand) services – www.watchindia.tv and www.tinselvision.com.
Tinselvision primarily caters to the US market. For a fee, viewers across the world (except India) will be able to download a particular movie and watch it once. At a later stage, movies will also be made available on a download-to-own mode. While the movies are already available on watchindia.tv, they will be available on tinselvision.com by the end of this month.
Consequently Indian cinema will be available on these sites. The bouquet on watchindia.tv includes all time renowned movies like Kabhi Kabhie, Kaala Patthar and Chandni along with a mix of the contemporary and recent YRF hits like Hum Tum, Dhoom, Veer-Zaara, Bunty aur Babli and Dhoom:2, among others.
Tinselvision.com has titles like Darr, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Mohabbatein, Silsila, Saathiya, Salaam Namaste and Fanaa, among others. As a strategy, the new releases will be available on these platforms after a window period of 3 months post theatrical release.
The pay-per-view price ranges from $4.99 (for the classics) to $7.99 (for the most recent releases.
With an objective of offering this service within India, YRF has also entered into an agreement with VSNL. A select bouquet of movies will be streamed through VSNL‘s broadband portal www.tataindicombroadband.in in a pay-per-view format.
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