MUMBAI:Chandamama will soon get a virtual moving image. Toonz Animation India is producing a full-length animated film based on a prime property from the library of Chandamama.
The estimated budget of the movie is Rs 200 million. Toonz will undertake the production and will bear the entire cost.
Toonz and Chandamama India have entered into an agreement for this venture.
Says Toonz Animation CEO P Jayakumar, “Chandamama stories still linger in the minds of generations. The beauty of these stories lies in their simplicity and the socio-cultural values they try to communicate. The animated film will be a perfect platform to provide today’s youth both engaging and educative entertainment.”
Conceptualized in 1947 by filmmakers B Nagi Reddi and Chakrapani, Chandamama has been publishing stories in print as well as electronic media in 14 languages. The library of Chandamama has over 15,000 exclusive stories.
Says Chandamama CEO L Subramanyan, “Over the last 60 years, millions of Indians have grown up with Chandamama. The Association with Toonz and the proposed animated film will help us reach out to the current and future generations of young people and deliver the message across the new and emerging platforms.”
Leave a Reply