MUMBAI: Pritish Nandy Communications (PNC) is tapping the niche segment of viewers with a rollout plan of 50 movies over five years.
The films will be made under the Guerrilla Flicks brand. The series will be produced by Arindam Mitra (producer of Black Friday).
PNC believes the genre will attract young emerging audiences and has the potential to travel overseas.
The first eight films from the series will go on floors immediately. They will be directed by Abhijit Chaudhuri, Nikhil Bhatt (director and ad film maker), Shiv Subramanium (scriptwriter and playwriter), Somnath Sen (filmmaker) and Arindam Mitra. The project also includes first time directors like Debalaya Bhattacharya and Arjun Bagga.
The genres will vary from comedy and action to detective fiction and drama. “This is our way of staying one step ahead of market trends. We are anticipating the expectations of the new generation of movie viewers who are tired of Bollywood’s formula movies,” said PNC chairman Pritish Nandy.
Recently, PNC had inked a five film deal with actor-director Rajat Kapoor, three of which are currently under production stage. While Raat Gayi Baat Gayi is being directed by Saurabh Shukla, Saeed Mirza is directing Ek Tho Chance. A Rectangular Love Story is being directed by Rajat Kapoor. All the three films will be released this year.
PNC had also entered into two separate co-production deals with DQ Entertainment (DQE) and Sony Pictures.
While the deal between PNC and DQE states that the two companies will be co-developing and co-producing six movies within four years, the deal with Sony Pictures is for three films.
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