MUMBAI: People Pictures‘ 99 has collected Rs 150 million during its first three weeks at the box office.
Made on a budget of Rs 80 million, the film garnered Rs 126.2 million in the first two weeks of release (15 May) and then went on to pocket Rs 25.2 million in the third weekend.
Released at a time when the producer-plex tug-of-war is still on, approximately 70 per cent of the film‘s footfall has come from multiplexes.
Commenting on the film‘s performance, producers Anupam Mittal and Aditya Shastri say, “We are extremely happy that the film has been accepted by audiences. The way our film has been faring at the box-office makes us firmly believe that success lies in the conviction of People Pictures that good stories told well will always work well.”
99 is a story inspired by real events between 1999 and 2000. It is as much “what could have been” as it is “what really happened.” In other words, it is a historical action. It spans a few genres and is slick, fast-paced, realistic and importantly very funny.
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