MUMBAI: TinselVision(TM), an online video-on-demand (VoD) service will deliver Indian television and Bollywood film content to more than 40 million persons of Indian origin living overseas.
The program will air free of charge, at tinselvision.com, in the free content zone of the broadband IPTV service, along with popular programs from Zoom TV.
“Stopping short of describing our free content as ‘podcasts‘ or even user-submitted, shared videos,” says Saad Shervani, VP of Content of the company, “our viewers and the marketplace should anticipate an explosion of free content offerings on our service. From our own production to the high-quality shows offered by our partners under our ad-share model, to obtainment of exclusive, viral shorts and enabling submissions from our community, we will be delivering a compelling and sticky panoply of free Indian and South Asian content.”
The November premiere of Inside Tinsel will showcase the latest Bollywood gossip and news — keeping TinselVision viewers up-to-date and in-the-know on new movie releases, exclusive celebrity interviews and behind-the-scenes events. In addition to the latest star scoops on who‘s doing what, and with whom, the “access Bollywood” program will offer in-depth looks at Tinsel Vision programming, service features, unique promotions, unprecedented contest prizes and engaging goings-on. Inside Tinsel airs semi-monthly through the end of the year and, weekly beginning in January 2008.
TinselVision has signed a 13-episode deal with highly-regarded Camera Art to produce the show‘s initial season. Camera Art‘s co-founder and director, Rajan Kapoor, is leading the Inside Tinsel project, and produced the new channel’s positioning and commercial video assets. Speaking of the deal and his
relationship with the online entertainment destination, Kapoor says, “I‘m partial to feature-length film projects these days but, recognized that special something with the TinselVision team and market vision that was genuinely attractive.”
Television host Mini Mathur will host the show. “We spend
so much time focused inwardly on our home audiences here in India, we too frequently forget there are tens of millions of our friends and family and compatriots living overseas with a longing for original, familiar programming made easily accessible to them abroad,” she said.
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