MUMBAI: MySpace has introduced their ‘Black Curtain’ screening programme for its Indian users. Beginning with four times Golden Globe winner Slumdog Millionaire, the programme offers MySpace users a free access to the latest movies prior to public release.
Slumdog Millionaire will be screened for MySpace users at the Fame theatre in Mumbai on 23 January. Also, users will be witnessing interactive games, photo opportunities and celebrity meet-and-greets.
MySpace India‘s country manager Hari Krishnan said, “India has a rich history and a vibrant movie industry and we believe that ‘Black Curtain Screenings’ will not only engage and excite users but also provide a powerful platform for studios to effectively promote their films.”
Following this launch, MySpace will be hosting a series of screenings showcasing the most anticipated Bollywood, Hollywood and new world movies prior to their commercial release across India.
The company is also anticipating collaboration with other movie studios, as with Fox Star Studios on this occasion to continue to roll out entertainment marketing programs for users and movie lovers.
“This platform is aimed at enhancing brand and user engagement, and provides a highly effective marketing method for movie distributors,” said MySpace India director marketing Tarun Tripathi. “The MySpace India community is a highly creative and culturally aware group of individuals who provide an exciting pool of target key opinion formers to build discussion and interest amongst their peers about a new release.”
Leave a Reply