MUMBAI: Metro-Goldwyn-Mayer Studios Inc. (MGM) has secured Sunday prime-time clearance in almost two third of the US in less than 10 days. The studio had recently announced its prime time Sunday movie package for affiliates of the CW Television network known as ‘MGM Prime-Time Sunday Movie‘.
MGM, which previously programmed UPN‘s Saturday weekend movie, took over the programming of 8-10 pm Sunday night for the CW Television Network last year.
With all of the CW stations taking back Sunday night, MGM is offering an upgraded line up of popular feature films of which the package includes Legally Blonde starring Academy Award-winning actress Reese Witherspoon, Overboard, starring Goldie Hawn and Kurt Russell and four films from the Studio‘s James Bond collection.
MGM Worldwide Television co-president, Jim Packer states, “MGM has a long track record of providing quality, ratings-driven films that work in a 52-week lineup. With over 4,000 films in our library, MGM has the right mix of films to deliver ratings while allowing CW stations to have some programming continuity on Sunday nights.”
Adds MGM Broadcast Strategy, Executive Vice President John Bryan, “With about 150 CW stations having signed up for the same, the station community seems to have embraced the ‘MGM Prime-Time Sunday Movie‘.
“In addition, MGM is offering over 50 per cent of the titles in high definition which has been a big win for local stations in their drive to be competitive on Sunday nights.”
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