MUMBAI: Eros International‘s Love Aaj Kal has taken a good opening with the film grossing Rs 620 million worldwide in its opening weekend.
While the movie mopped up Rs 470 million from India, it collected Rs 150 million from overseas.
Incidentally, the film released across 1800 screens worldwide on 31 July with one of the highest number of daily shows across multiplexes.
Says Eros International Senior VP – Distribution – India Nandu Ahuja, “As a distribution strategy we went out with more multiplex screens rather than single- screens for Love Aaj Kal as we knew it would fare well with those audiences. We are confident that the film is going to continue working its magic at the box-office and will go on to become of the biggest blockbusters in recent time.”
Love Aaj Kal has done exceedingly well in multiplexes as compared to single-screens. Commenting on the film‘s performance across his chain of cinemas, Aditya Shroff of Fame Cinemas said, “All previous records were smashed after highest collections were recorded at most of my cinemas.”
Not only has Love Aaj Kal been faring well in the country, it is doing equally well in overseas too. Says Eros International President-Distribution – Europe and Africa Pranab Kapadia, “The film enjoys an all-time high opening in the UK of over 4,10,000 sterling pounds for the weekend. Box-office results in Australia show that Love Aaj Kal collected AUS $ 2,05,821, leaving behind the collections of previous hits. In Pakistan too, the film opened extremely well in Pakistan grossing Rs 10.5 million Pakistani rupees from 211 shows over the weekend.”
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