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Irada….Docu-thriller?

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MUMBAI: The title Irada comes across as B-grade 1970s and it has little relevance to the theme of the film, which is honourable. The film is about an ecological problem, almost a disaster. The issue dealt with here, though, is not as infamous or as well known as the Bhopal gas tragedy.

Punjab has recently been facing an ecological calamity thanks to overuse of chemicals and pesticides in its farming processes. And this is supposed to have penetrated deep enough into the earth to pollute the land, the food grown here as well the underground water resources.

Naseeruddin Shah’s character is a retired but much decorated army man who is training his daughter, Rumana Molla, to qualify as an army cadet. The famous Punjab canals where he trains his daughter to set swim time records, happens to be full of cancer-causing chemicals and she develops the disease.

The reason is the reverse bore-welling process owned by a tycoon, played by Sharad Kelkar, whose company packs all the destructive chemical back into deep earth. The process affects not only all the land in the area but also its farming and waters deep down as well as those flowing through its canals.

Sharad and the devilish chief minister of the state, played by Divya Dutta, are in cahoots and there is little the local NGOs or the police can do about this equation. The situation is so bad that every family is said to have a cancer patient and a point is reached when the state runs a Cancer Express, on which the afflicted travel for treatment.

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Suddenly, the cancer causing poisonous factories of Sharad are blown up one fine day. Sharad is wild and so is his bankrolled CM, Divya.

In comes the character of Arshad Warsi, an investigator from the National Investigation Agency, (NIA). Things go a bit haywire here as though Arshad is a central government agent, but the local CM, Divya, treats him like a stooge as if he was the state employee. In between, people are kidnapped, killed and so on all as a matter of fact.

Naseeruddin, and the cop, Arshad, the single-malt-sharing righteous ones join hands to fight the menace.

Here, as in so many such public interest films, the subject is not known to the masses. This has been a local issue unlike the Bhopal incident. That notwithstanding, the process is not shown as to how our heroes, Naseeruddin and Arshad, reach certain conclusions.

Besides this being a local issue, the makers somehow feel that the plight or the essence of the film would be better explained in the filmusing Punjabi language, which is alienates much of the audience. The thriller is treated like many others where the solutions and conclusions that the lead characters arrive at are given and the audience taken for granted. The viewer is not a part of the investigation process.

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The film is tautly executed and easy on the eye. The businessman-politician as partners in crime makes it routine subject. The dialogue writing is meaningful and deep. There is no scope for songs. The editing is effective. The direction and treatment are taut.

With good performances all around, the two who excel are Divya Dutta and, in a brief role, Rumana Molla. Naseeruddin Shah and Arshad Warsi contribute with their seasoned act. SharadKelkar is effective in a negative role. Sagarika Ghatge is okay.

The film has nothing really to draw entertainment seeking viewers.
Producers: Falguni Patel, Prince Soni.
Director: Aparnaa Singh.
Cast: Naseeruddin Shah, Arshad Warsi, Rumana Molla, Divya Dutta, Sharad Kelkar, Sagarika Ghatge.

Running Shaadi….So routine!

Earlier titled Running Shaadi.com, Running Shaadi is supposed to be another rom com like so many before it. The rich versus poor, the city girl vs gawaar and so on has been the staple for love story writers. An attempt has been made to give it a contemporary look. And, it is not incidental that such films are based in the Hindi belt. This one adheres to the norm. It is based in sada Amritsar, the heart and soul of Punjab.

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Basing the film in Punjab was fine but, the makers seem to have got carried away. They even made almost the whole film in Punjabi! And, with no subtitles!

Amit Sadh’s character works in a fabric shop, Singh & Singh, in Amritsar, owned by a Sikh family managed by father and son where, along with a couple of others, Amit is a help. An illiterate from Bihar, he is a hands-on help for the shop as well as the owners’ personal errands like from the shop to domestic affairs. He is the trusted one.

Singh’s daughter, played by Taapsee Pannu, is an outgoing girl, defying norms. Along with the rest of the Singh family, she also counts on Amit whenever she is in trouble besides using him as a proxy. Just short of her 18th birthday, she has had a misadventure with a college friend leading to the need for a gynecologist.

The only person she can trust to help her with the episode is Amit. While she gets over her unwanted pregnancy, Amit is the one who tends to her. Already nursing an infatuation for Amit, she is now in love with him what with all his caring ways.

That is when Amit falls short of his boss, Singh’s, expectations. Insulted by his boss, he walks out on his job. Illiterate he may be but he is never short of ideas. Having seen an eloping couple being thrashed by relatives, he comes up with an idea inspired by, who else but Bill Gates. He suggests he and his cheerful Sikh friend, Arsh Bajwa aka Cyberjeet, launch a portal to help and facilitate runaway couples.

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The portal has a lawyer and a magistrate in its loop and soon becomes a big success. And, this is all in the first half of the film. The portal has had 49 successful eloping clients, all married off against various odds, thanks to the portal, running shaadi.

But, the 50th eloping shaadi on the running shaadi portal is going to be the portal’s own host, Amit, something he never contemplated!

The second half is all about Taapsee talking Amit into marrying her and, sadly, this half contains just about every scene and sequence seen in umpteen earlier films. For the viewer, it feels never-ending. This part takes the film down all the way.

Writing wise, the film is just another recycled love story. It is not cute as it was aimed to be. And, what is it with the Punjabi background film telling its story in Punjabi? Direction is routine. Editing is weak. Songs are sober but incidental; they don’t aid the story or process of the film. Cinematography is fair.

Amit Sadh, despite lack of expression, carries his limited range just about enough to suffice for the film. Taapsee Pannu is okay but her Punjabi is such a drawl, you feel like learning lip-reading. Arsh Bajwa as a comedian sidekick of the hero is not comic. Brijendra Kala is, as usual, good. Neena Singh, in a brief role, is energetic and impressive.

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Running Shaadi lacks novelty and is a routine fare with scarce entertainment value.

Producers: Ronnie Lahiri, ShoojitSircar.

Director: Amit Roy.

Cast: Amit Sadh, Taapsee Pannu, Arsh Bajwa, Brijendra Kala, Neena Singh.

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Hindi

Fans Take Centre Stage as Zee Cine Awards Turns the Spotlight Around

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MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable mood as Zee formally announced the Zee Cine Awards 2026, flipping the script to celebrate not just cinema’s stars, but the people who cheer them on the loudest.

The 24th edition of the awards marks a fresh chapter in Zee’s long-standing relationship with Hindi cinema, anchored in its fan-first philosophy, Fantertainment. This year’s theme, ‘Yeh Pal Hai Fans Ka’, reinforces a simple idea: cinema’s most powerful moments are shaped as much by audiences as by actors on screen. Presented by Maruti Suzuki, the awards aim to turn fandom into the main event.

The announcement, held in Mumbai, was anything but a routine press conference. Bollywood stars Akshay Kumar, Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa, Aparshakti Khurana, composer Mithoon and singer Palak Muchhal joined fans to kick off the celebrations, turning the launch into a high-voltage, participative spectacle.

Staying true to the theme, fans didn’t just watch the announcement, they drove it. Akshay Kumar took the lead, pulling fellow stars on stage and energising the room, before the unveiling of a live LED Fan Meter. Powered purely by audience cheers, the rising meter culminated in the reveal of the Zee Cine Awards 2026 ground event date, announced in unison with fans, blurring the line between performer and spectator.

The momentum continued as Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa and Aparshakti Khurana recreated iconic hook steps, joined by Mithoon and Palak Muchhal for music-led interactions. Games, spontaneous performances and playful banter kept the focus firmly on shared moments, underscoring the evolving bond between cinema and its audience.

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Beyond the launch, the awards will roll out as a multi-platform journey across television, digital, print and fan-led experiences. The aim is sustained engagement from the first announcement to awards night cementing fandom as a cultural force rather than a footnote.

Commenting on the milestone edition Zee head of advertisement revenue, broadcast & digital Laxmi Shetty said the 24th Zee Cine Awards continue to draw strength from the network’s omni-channel ecosystem, reflecting how audiences consume content today across TV, digital and social platforms. She noted that long-standing brand associations, including Maruti Suzuki’s three-year partnership and support from brands such as Hell Energy, underline the platform’s scale, trust and cultural relevance.

As Zee Cine Awards 2026 gathers pace, one thing is clear: this year, the loudest cheers won’t just echo in the auditorium, they’ll shape the show itself.

 

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Prime Video to stream Don’t Be Shy, produced by Alia Bhatt

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MUMBAI: Prime Video has found its next feel-good original, and it comes with a healthy dose of heart, humour and youthful chaos. The streaming platform has announced Don’t Be Shy, a coming-of-age romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions.

Written and directed by Sreeti Mukerji, the film follows Shyamili ‘Shy’ Das, a 20-year-old who believes her life is neatly mapped out until it suddenly is not. What follows is a relatable tumble through friendship, love and the awkward art of growing up, when plans unravel and certainty gives way to self-discovery.

The project is co-produced by Grishma Shah and Vikesh Bhutani, with music composed by Ram Sampath, adding to the film’s promise of warmth and energy. Prime Video describes the story as light-hearted yet emotionally grounded, with a strong female-led narrative at its core.

Prime Video India director and head of originals Nikhil Madhok, said the platform was delighted to collaborate with Eternal Sunshine on a story that blends sincerity with humour. He noted that the film’s fresh writing, earnest characters and infectious music make it an easy, engaging watch for audiences well beyond its young adult setting.

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For Alia Bhatt, Don’t Be Shy reflects the kind of storytelling Eternal Sunshine set out to champion. She said the film stood out for its honesty, its coming-of-age perspective and Mukerji’s passion, which she felt was deeply woven into the narrative. Bhatt also praised Prime Video for supporting distinctive voices and bold creative choices.

With its breezy tone and familiar emotional beats, Don’t Be Shy aims to charm viewers whether they are rom-com regulars or simply in the mood for a warm, unpretentious story about life refusing to stick to the plan.

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Hindi

Tips Films reports Rs 286.87 lakh quarterly loss in Q3 FY26

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MUMBAI: Tips Films struggled to find its rhythm in the final quarter of 2025, as a spike in production costs and a new regulatory burden pushed the Mumbai-based outfit deeper into the red. According to results released on Tuesday, January 27, 2026, the company posted a net loss of Rs 286.87 lakh for the quarter ended 31 December, despite a modest bump in total income to Rs 456.29 lakh.

The bottom line was hit by the introduction of India’s New Labour Codes, which forced a Rs 37.37 lakh catch-up payment for employee benefits. Production costs also proved a heavy lift, gobbling up Rs 318.48 lakh during the period. On a nine-month basis, the picture looks even bleaker; the company has racked up losses of Rs 1,237.61 lakh, a sharp reversal from the Rs 1,269.17 lakh profit it managed in the same period last year.

Investors will be looking for a script change as the company enters the final stretch of the financial year, with basic earnings per share now languishing at minus Rs 6.64. For now, Tips Films remains a single-segment player, pinning its hopes entirely on the volatile world of film production and distribution.

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