MUMBAI: Inox Leisure Ltd has ventured into film production to complete the full value chain of film exhibition and distribution.
The company has floated Inox Motion Pictures, a division that would engage in the film production business, and is releasing Morning Walk on 26 June.
Morning Walk is a heart tugging tale of two families different from one another, yet connected through a special bond. Said to be the debut film of child actor Avika Gor of Balika Vadhu fame, the film directed by Arup Dutta stars Anupam Kher, Sharmila Tagore, Rajit Kapoor, Divya Dutta and model-turned-actor Shayan Munshi.
“We launched Inox Motion Pictures with the thought of making films
that offer quality entertainment to the people at large. Though Morning Walk marks our foray into production, there are others which are in the pipeline,” says Inox Motion Pictures director Alok Tandon.
Given a situation if the film strike persists, will Inox go ahead and release the film at multiplexes besides single-screens? “Morning Walk being our own film, we will definitely release it at all our properties besides single-screens. We will talk to other multiplexes and if they agree, we will release the film at other multiplexes too,” quips Tandon.
Till date, INOX has distributed films such as Fashion, Race, Jab We Met, Heyy Babyy, Om Shanti Om, Namastey London, Rang De Basanti, Garam Masala among others.
Leave a Reply