NEW DELHI: The Confederation of Indian Industry, in partnership with the Information and Broadcasting Ministry, is coordinating the setting up of an Indian paviilion at the the first film market of the year, the Eurpoean Film Market (EFM), being held in Berlin in Germany from 5to 15 February.
The Indian Pavilion at Hotel Marriott is aimed at creating awareness of the large growth in the Indian entertainment business. The India Pavilion would be the official place of activity for Indian delegates, government officials and international business and media.
I&B secretary Sushma Singh is expected to lead the Indian delegation.
With approximately 6443 industry professionals and 430 exhibitors from nearly 80 countries and 1105 market screenings, the EFM will provide facilities to network and enhance business.
Indian participants at EFM are to be provided some free amenities at the India Pavilion: These include Business Lounge for networking, Internet point, Limited shelf space for literature/publicity material display, Poster space for companies promotional movies at EFM (available on first-come-first–serve basis), running tea/coffee station, and invitation to attend India-related workshops/networking sessions at the Pavilion
CII and the Ministry are also publishing ‘ India -The Big Picture‘ Resource Directory on the Indian entertainment industry that will be circulated at EFM.
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