MUMBAI: Toronto-based Imax has signed a four film-deal with DreamWorks Animation SKG to release the studio‘s first 3D movies in its Imax 3D format.
Imax and DreamWorks have agreed to release the studio‘s first three 3D motion pictures worldwide in Imax 3D Monsters vs Aliens in March 2009, How to Train Your Dragon in November 2009 and Shrek Goes Forth in May 2010. A fourth DreamWorks title, Kung Fu Panda will be released in Imax‘s 2D format in June 2008.
Imax will digitally remaster each DreamWorks title for its large-screen format. It also expects to show the DreamWorks titles on its new digital projection technology, slated to roll out in mid-2008.
In 2000, Imax used its proprietary digital conversion technology to take footage from Dreamworks‘ Antz and Fox‘s The Simpsons and re-purpose it into IMAX 3D.
DreamWorks Animation CEO Jeffrey Katzenberg said, “3-D cinema has an opportunity to revolutionise the way people experience movies.We believe the immersive quality of Imax will provide our audiences with a unique way to experience our films and we are delighted to include Imax as a key part of our 3D strategy.”
The films are to be distributed by Paramount Pictures.
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