MUMBAI: Illuminati Films and Eros International have tied up with Hungama Digital Media to launch several entertaining services across the three digital platforms – mobile, internet and DTH.
The services include a ‘Love Aaj Kal Game‘ that can be accessed across the internet and mobile platforms and a ‘Love Aaj Kal social networking site application‘ that is available across all popular social networking sites.
Love Aaj Kal the most awaited film of the year is presented by Saif Ali Khan and Dinesh Vijan‘s Illuminati Films, in association with Eros International.
Hungama Digital Media has conceptualised, designed and executed the digital services to capture the playful and romantic elements of the film and create excitement about the film before its release.
Commenting on his company‘s initiatives, Hungama Digital Media Managing Director and CEO Neeraj Roy said, “The rapid growth of the internet and mobile phone market in India and advent of the smart phones are all signs of a lifestyle that is interactive and dynamic. Today people want their television set also to interact with them and through our promotions of Love Aaj Kal on Tata Sky, Hungama has made this interaction possible.
“Digital media allows consumers to sample and consume content wherever they are, whenever they want it. At Hungama, we use our expertise on these platforms to create services for films that does not merely create awareness but instead goes a step further to ensure interaction with the film.”
Said Saif Ali Khan and Dinesh Vijan, producers of Love Aaj Kal, “We at Illuminati wanted to promote the film on a much larger platforms, which reach out to audiences all across the world and the digital media helps us blur the lines across geographies.
“Another aspect the film addresses is the difference between ‘love yesterday‘ and ‘love today‘; most youngsters today are connected digitally through at least one of the three digital screens, so one can only begin to imagine the kind of interest that will be generated for Love Aaj Kal through these digital initiatives.”
Said Eros International head of New Media Innovations Division, “We are excited about promoting Love Aaj Kal which is one of our biggest releases this year, through our association with Hungama who have developed some highly exciting and innovative content for our films. Recognizing the importance of digital marketing in a film‘s promotion.
“Eros continues in its endeavour in providing exciting new media content, which will help create maximum visibility for the film to today‘s growing generation of digital savvy consumers”
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