MUMBAI: Hannah Montana: The Movie, the Disney channel flagship property that was adapted for the big screen, has replaced last week‘s release Fast & Furious to top the US box-office charts with a collection of $34 million. Fast & Furious, meanwhile, fell to the second spot pocketing $28.8 million.
Hanna Montana has been appearing as a marketing phenomenon in India for quite sometime now. And now with the box-office success of it‘s film adaptation, Disney channel believes that it will help build the franchise‘s brand-value in India better.
Earlier, in an interview to indiantelevison.com, Walt Disney Television International (India) senior vice president and managing director Antoine Villeneuve had said, “Hanna Montana is sure to have a great impact on building the brand value of this franchise in India.”
Directed by Peter Chelsom, the film has been co-produced by David Blocker, Billy Ray Cyrus, Alfred Gough, Miles Millar, Steven Peterman and Michael Poryes.
Distributed by Walt Disney Pictures, Hannah Montana: The Movie stars Miley Cyrus, Emily Osment, Mitchel Musso, Jason Earles, Billy Ray Cyrus and Moises Arias.
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