MUMBAI: Fame India, formerly known as Shringar Cinemas, is set to showcase “content driven” plays at all its multiplexes during weekends.
This new activity has been taken up by Fame with an objective to drive in audiences during weekends “even when the movie flow is less”.
“Many weeks pass by when the flow of good movies is absolutely low. To provide the movie goers with new modes of entertainment, we have come up with this activity,” said Fame India national head programming Aditya Shroff.
“Currently we are at an experimental stage. Through this new activity, we want to attain a competitive edge over the rest of our competitors,” added Shroff.
Fame aims to display at least one play per month, if the new trend meets success.
“If this trend meets success, we plan to showcase one play a month. However the programming will be highly dependent upon content. We will showcase plays only with high content quality,” stated Shroff.
To start with, Fame will be showcasing a play titled All About Women on 24 May at it‘s Inorbit Mall multiplex.
The tickets are priced at Rs 200 and are available through internet and telephonic booking.
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